These are the sources and citations used to research branding. This bibliography was generated on Cite This For Me on

  • Journal

    Bagozzi, R. P. and Dholakia, U. M.

    Intentional social action in virtual communities

    2002 - Journal of Interactive Marketing

    In-text: (Bagozzi and Dholakia, 2002)

    Your Bibliography: Bagozzi, R. and Dholakia, U. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), pp.2-21.

  • Journal

    Bernoff, J. and Li, C.

    Harnessing the Power of the Oh-So-Social Web

    2008 - MIT Sloan Management Review

    In-text: (Bernoff and Li, 2008)

    Your Bibliography: Bernoff, J. and Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), pp.36–42.

  • Journal

    Brodie, R. J., Ilic, A., Juric, B. and Hollebeek, L.

    Consumer engagement in a virtual brand community

    2013 - An exploratory analysis. Journal of Business Research

    In-text: (Brodie et al., 2013)

    Your Bibliography: Brodie, R., Ilic, A., Juric, B. and Hollebeek, L. (2013). Consumer engagement in a virtual brand community. An exploratory analysis. Journal of Business Research, 66(1), pp.105-114.

  • Journal

    Christodoulides, G., de Chernatony, L., Furrer, O. and Abimbola, T.

    Conceptualising and Measuring the Equity of Online Brands

    2006 - Journal of Marketing Management

    In-text: (Christodoulides et al., 2006)

    Your Bibliography: Christodoulides, G., de Chernatony, L., Furrer, O. and Abimbola, T. (2006). Conceptualising and Measuring the Equity of Online Brands. Journal of Marketing Management, 22(7 and 8), pp.799–825.

  • Journal

    Cutler, S.

    “Issues in Branding"

    1999 - Reuters Business Insight, Energy, London

    In-text: (Cutler, 1999)

    Your Bibliography: Cutler, S. (1999). “Issues in Branding." Reuters Business Insight, Energy, London, (1).

  • Journal

    Erdem, T. and Swait, J.

    Brand Equity as a Signaling Phenomenon

    1998 - Journal of Consumer Psychology

    In-text: (Erdem and Swait, 1998)

    Your Bibliography: Erdem, T. and Swait, J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology, 7(2), pp.57-131.

  • Journal

    Hoffman, D.

    The Revolution will not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet

    2000 - Marketing Science

    In-text: (Hoffman, 2000)

    Your Bibliography: Hoffman, D. (2000). The Revolution will not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet. Marketing Science, 19(1), pp.1-3.

  • Journal

    J. Simmons, G.

    “i-Branding”: developing the internet as a branding tool

    2018 - Marketing Intelligence & Planning

    In-text: (J. Simmons, 2018)

    Your Bibliography: J. Simmons, G. (2018). “i-Branding”: developing the internet as a branding tool. Marketing Intelligence & Planning, 25(6), pp.544-562.

  • Journal

    Kietzmann, J. and Canhoto, A.

    Bittersweet! Understanding and managing electronic word of mouth

    2013 - Journal of Public Affairs

    In-text: (Kietzmann and Canhoto, 2013)

    Your Bibliography: Kietzmann, J. and Canhoto, A. (2013). Bittersweet! Understanding and managing electronic word of mouth. Journal of Public Affairs, 13(2), pp.146-159.

  • Journal

    Laroche, M., Habibi, M. R., Richard, M. O. and Sankaranarayanan, R.

    The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

    2012 - Computers in Human Behavior

    In-text: (Laroche et al., 2012)

    Your Bibliography: Laroche, M., Habibi, M., Richard, M. and Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), pp.1755-1767.

  • Journal

    Mangold, W. G. and Faulds, D. J.

    Social media: The new hybrid element of the promotion mix

    2009 - Business Horizons

    In-text: (Mangold and Faulds, 2009)

    Your Bibliography: Mangold, W. and Faulds, D. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), pp.357-365.

  • Journal

    Sanderson, R.

    YouTube, Wikipedia Storm into 2006 Top Brand Ranking

    2007 - Reuters

    In-text: (Sanderson, 2007)

    Your Bibliography: Sanderson, R. (2007). YouTube, Wikipedia Storm into 2006 Top Brand Ranking. Reuters.

  • Journal

    Sicilia, M. and Palazon, M.

    Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community

    2008 - Corporate Communications: An International Journal

    In-text: (Sicilia and Palazon, 2008)

    Your Bibliography: Sicilia, M. and Palazon, M. (2008). Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community. Corporate Communications: An International Journal, 13(3), pp.255-270.

  • Journal

    Siegmund, M.

    The Secret of Successful Online Branding

    2003 - Center on Global Brand Leadership Columbia Business School

    In-text: (Siegmund, 2003)

    Your Bibliography: Siegmund, M. (2003). The Secret of Successful Online Branding. Center on Global Brand Leadership Columbia Business School, (1), pp.3-10.

  • Journal

    Simmons, G.

    Marketing to Postmodern Consumers: Introducing the Internet Chameleon

    2008 - European Journal of Marketing

    In-text: (Simmons, 2008)

    Your Bibliography: Simmons, G. (2008). Marketing to Postmodern Consumers: Introducing the Internet Chameleon. European Journal of Marketing, 42(3 and 4), pp.299–310.

  • Journal

    Tepeci, M.

    Increasing brand loyalty in the hospitality industry

    1999 - International Journal of Contemporary Hospitality Management

    In-text: (Tepeci, 1999)

    Your Bibliography: Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International Journal of Contemporary Hospitality Management, 11(5), pp.223-230.

  • Website

    http://www.thebrandingjournal.com/2015/10/what-is-branding-definition/

    2018

    In-text: (The Branding Journal, 2018)

    Your Bibliography: The Branding Journal. (2018). http://www.thebrandingjournal.com/2015/10/what-is-branding-definition/. [online] Available at: http://www.thebrandingjournal.com/2015/10/what-is-branding-definition/ [Accessed 5 Jan. 2018].

  • Journal

    Tsimonis, G. and Dimitriadis, S.

    Brand strategies in social media

    2014 - Marketing Intelligence & Planning

    In-text: (Tsimonis and Dimitriadis, 2014)

    Your Bibliography: Tsimonis, G. and Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), pp.328-344.

  • Journal

    Wind, J. and Rangaswamy, A.

    Customerization: The Next Revolution in Mass Customization

    2001 - Journal of Interactive Marketing

    In-text: (Wind and Rangaswamy, 2001)

    Your Bibliography: Wind, J. and Rangaswamy, A. (2001). Customerization: The Next Revolution in Mass Customization. Journal of Interactive Marketing, 15(1), pp.13-32.

  • Journal

    Woodside, A. G., Sood, S. and Miller, K. E.

    When consumers and brands talk: Storytelling theory and research in psychology and marketing

    2008 - Psychology & Marketing

    In-text: (Woodside, Sood and Miller, 2008)

    Your Bibliography: Woodside, A., Sood, S. and Miller, K. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25(2), pp.97-145.

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