These are the sources and citations used to research Museum Marketing. This bibliography was generated on Cite This For Me on
In-text: (KIREZLI, 2011)
Your Bibliography: KIREZLI, O. (2011). MUSEUM MARKETING : SHIFT FROM TRADITIONAL TO EXPERIENTIAL MARKETING. International Journal of Management Cases, 13(4), pp.173-184.
In-text: (Cole, 2008)
Your Bibliography: Cole, D. (2008). Museum marketing as a tool for survival and creativity: the mining museum perspective. Museum Management and Curatorship, 23(2), pp.177-192.
In-text: (Yucelt, 2001)
Your Bibliography: Yucelt, U. (2001). Marketing Museums: An Empirical Investigation Among Museum Visitors. Journal of Nonprofit & Public Sector Marketing, 8(3), pp.3-13.
In-text: (Pine and Gilmore, 1999)
Your Bibliography: Pine, J. and Gilmore, J. (1999). The experience economy. Harvard Business School Press.
In-text: (Mottner and Ford, 2008)
Your Bibliography: Mottner, S. and Ford, J. (2008). Internal competition in a nonprofit museum context: development of a scale. International Journal of Nonprofit and Voluntary Sector Marketing, 13(2), pp.177-190.
In-text: (Rentschler and Hede, 2011)
Your Bibliography: Rentschler, R. and Hede, A. (2011). Museum marketing: Competing in the Global Marketplace. London: Routledge Ltd, pp.50-100.
In-text: (Siano et al., 2010)
Your Bibliography: Siano, A., Eagle, L., Confetto, M. and Siglioccolo, M. (2010). Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25(3), pp.259-276.
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