These are the sources and citations used to research Video Game Marketing. This bibliography was generated on Cite This For Me on

  • Website

    Brand activation marketing spending in the United States in 2015, T. (. B. U. D. E. P. S.

    Brand activation marketing spend in the U.S. by type 2015 | Statistic

    2018 - Statista

    In-text: (Brand activation marketing spending in the United States in 2015, 2018)

    Your Bibliography: Brand activation marketing spending in the United States in 2015, t. (2018). Brand activation marketing spend in the U.S. by type 2015 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/651031/brand-activation-marketing-spending-type-usa/ [Accessed 7 Feb. 2018].

  • Website

    Cole, D. and Wade, S.

    Game Industry Overview

    2016 - Woodside Capital Partners, DFC Intelligence

    In-text: (Cole and Wade, 2016)

    Your Bibliography: Cole, D. and Wade, S. (2016). Game Industry Overview. [online] Woodsidecap.com. Available at: http://www.woodsidecap.com/wp-content/uploads/2016/12/WCP-Gaming-Industry-Overview-2016.pdf [Accessed 8 Feb. 2018].

  • Website

    Gallagher, K.

    THE INFLUENCER MARKETING REPORT: The best practices and platforms brands use when tapping popular social media personalities for marketing

    2018 - Business Insider UK

    In-text: (Gallagher, 2018)

    Your Bibliography: Gallagher, K. (2018). THE INFLUENCER MARKETING REPORT: The best practices and platforms brands use when tapping popular social media personalities for marketing. [online] Business Insider. Available at: http://uk.businessinsider.com/the-influencer-marketing-report-2018-1 [Accessed 8 Feb. 2018].

  • Website

    9 Best Gaming Hardware Releases In 2017

    2018

    In-text: (GameSpot, 2018)

    Your Bibliography: GameSpot. (2018). 9 Best Gaming Hardware Releases In 2017. [online] Available at: https://www.gamespot.com/articles/9-best-gaming-hardware-releases-in-2017/1100-6455821/ [Accessed 8 Feb. 2018].

  • Website

    Haryacha, P.

    A Look at the Gaming Industry’s Influencer Marketing Challenges

    2017

    In-text: (Haryacha, 2017)

    Your Bibliography: Haryacha, P. (2017). A Look at the Gaming Industry’s Influencer Marketing Challenges. [online] Adweek.com. Available at: http://www.adweek.com/digital/polina-haryacha-mycom-cloutboost-guest-post-gaming-industry-influencer-marketing-challenges/ [Accessed 8 Feb. 2018].

  • Website

    Ltd, T.

    What is TRIBE?

    2018

    In-text: (Ltd, 2018)

    Your Bibliography: Ltd, T. (2018). What is TRIBE?. [online] Offers.tribegroup.co. Available at: https://offers.tribegroup.co/what-is-tribe?utm_campaign=Remarketing%20Campaign&utm_source=ppc&gclid=EAIaIQobChMI6JnU9OuX2QIVoSDTCh1GZAkEEAEYASAAEgK9XPD_BwE [Accessed 9 Feb. 2018].

  • Journal

    Martí-Parreño, J., Bermejo-Berros, J. and Aldás-Manzano, J.

    Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory

    2017 - Journal of Interactive Marketing

    In-text: (Martí-Parreño, Bermejo-Berros and Aldás-Manzano, 2017)

    Your Bibliography: Martí-Parreño, J., Bermejo-Berros, J. and Aldás-Manzano, J. (2017). Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory. Journal of Interactive Marketing, 38, pp.55-63.

  • Website

    Newzoo's Top 100 Countries by Game Revenues 2015

    2015

    In-text: (Newzoo, 2015)

    Your Bibliography: Newzoo. (2015). Newzoo's Top 100 Countries by Game Revenues 2015. [online] Available at: https://newzoo.com/insights/articles/newzoos-top-100-countries-by-2015-game-revenues/ [Accessed 7 Feb. 2018].

  • Website

    Global video games ad spend 2020 | Statistic

    2018

    In-text: (Statista, 2018)

    Your Bibliography: Statista. (2018). Global video games ad spend 2020 | Statistic. [online] Available at: https://www.statista.com/statistics/238140/global-video-games-advertising-revenue/ [Accessed 8 Feb. 2018].

  • Website

    Number of Facebook users worldwide 2008-2017 | Statistic

    2018 - Statista

    In-text: (Statista, 2018)

    Your Bibliography: Statista. (2018). Number of Facebook users worldwide 2008-2017 | Statistic. [online] Available at: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ [Accessed 7 Feb. 2018].

  • Website

    UK consumer electronics: product purchase influences 2017 | Survey

    2018

    In-text: (Statista, 2018)

    Your Bibliography: Statista. (2018). UK consumer electronics: product purchase influences 2017 | Survey. [online] Available at: https://www.statista.com/statistics/782553/consumer-electronics-last-influenced-product-purchase-united-kingdom-uk/ [Accessed 8 Feb. 2018].

  • Website

    Stuart, K.

    The digital apocalypse: how the games industry is rising again

    2016 - The Guardian

    In-text: (Stuart, 2016)

    Your Bibliography: Stuart, K. (2016). The digital apocalypse: how the games industry is rising again. [online] the Guardian. Available at: https://www.theguardian.com/technology/2016/may/17/video-game-industry-changing-virtual-studios [Accessed 8 Feb. 2018].

  • Journal

    Therrien, C. and Picard, M.

    Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch

    2016 - New Media & Society

    In-text: (Therrien and Picard, 2016)

    Your Bibliography: Therrien, C. and Picard, M. (2016). Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch. New Media & Society, 18(10), pp.2323-2339.

  • Website

    The games industry in numbers | Ukie

    2018

    In-text: (Ukie.org.uk, 2018)

    Your Bibliography: Ukie.org.uk. (2018). The games industry in numbers | Ukie. [online] Available at: https://ukie.org.uk/research [Accessed 8 Feb. 2018].

  • Website

    Webber, J.

    The top 10 gaming trends of 2017

    2017 - The Guardian

    In-text: (Webber, 2017)

    Your Bibliography: Webber, J. (2017). The top 10 gaming trends of 2017. [online] the Guardian. Available at: https://www.theguardian.com/technology/2017/nov/21/top-trends-video-games-consoles-2017-gadgets [Accessed 8 Feb. 2018].

  • Website

    Webber, J. and Brewster, K.

    11 video game trends that will change the future of the industry

    2016 - The Guardian

    In-text: (Webber and Brewster, 2016)

    Your Bibliography: Webber, J. and Brewster, K. (2016). 11 video game trends that will change the future of the industry. [online] the Guardian. Available at: https://www.theguardian.com/technology/2016/jul/21/11-video-game-trends-that-will-change-the-future-of-the-industry [Accessed 7 Feb. 2018].

  • Website

    Topic: Video gaming in the United Kingdom

    2018 - Statista

    In-text: (www.statista.com, 2018)

    Your Bibliography: www.statista.com. (2018). Topic: Video gaming in the United Kingdom. [online] Available at: https://www.statista.com/topics/1763/gaming-in-the-united-kingdom/ [Accessed 8 Feb. 2018].

  • Website

    Zach Servideo, I.

    Gamemakers spent nearly $630M on TV ads in 2015

    2016

    In-text: (Zach Servideo, 2016)

    Your Bibliography: Zach Servideo, i. (2016). Gamemakers spent nearly $630M on TV ads in 2015. [online] VentureBeat. Available at: https://venturebeat.com/2016/01/11/gamemakers-spent-nearly-630m-on-tv-ads-in-2015/ [Accessed 7 Feb. 2018].

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