These are the sources and citations used to research Andrew Dissertation. This bibliography was generated on Cite This For Me on

  • Website

    Table 002 : Population by Age Group and Sex | Census and Statistics Department

    2018 - The Government of the Hong Kong Special Administrative Region

    In-text: (Census and Statistics Department, 2018)

    Your Bibliography: Census and Statistics Department. (2018). Table 002 : Population by Age Group and Sex | Census and Statistics Department. [online] Available at: http://www.censtatd.gov.hk/hkstat/sub/sp150.jsp?ID=0&productType=8&tableID=002 [Accessed 6 Mar. 2018].

  • Book

    Kawasaki, G. and Fitzpatrick, P.

    The Art of Social Media

    2014 - Penguin - London

    In-text: (Kawasaki and Fitzpatrick, 2014)

    Your Bibliography: Kawasaki, G. and Fitzpatrick, P. (2014). The Art of Social Media. 1st ed. London: Penguin, pp.16-17, 31, 39, 42.

  • Newspaper

    Carter, J.

    Hong Kong still the world's most connected place; Singapore not even in top 10

    2016 - South China Morning Post

    In-text: (Carter, 2016)

    Your Bibliography: Carter, J. (2016). Hong Kong still the world's most connected place; Singapore not even in top 10. South China Morning Post. [online] Available at: http://www.scmp.com/lifestyle/article/1943505/hong-kong-still-worlds-most-connected-place-singapore-not-even-top-10 [Accessed 6 Mar. 2018].

  • Website

    CMO Innovation

    Hong Kong Millennials crave commitment and passion from brands

    2017 - Questex Asia Limited

    In-text: (CMO Innovation, 2017)

    Your Bibliography: CMO Innovation (2017). Hong Kong Millennials crave commitment and passion from brands. [online] CMO Innovation. Available at: https://www.enterpriseinnovation.net/article/hong-kong-millennials-crave-commitment-and-passion-brands-1956440673 [Accessed 6 Mar. 2018].

  • Website

    Reuters

    Facebook Is Changing Its News Feed Algorithm Again

    2017 - Fortune

    In-text: (Reuters, 2017)

    Your Bibliography: Reuters (2017). Facebook Is Changing Its News Feed Algorithm Again. [online] Fortune. Available at: http://fortune.com/2017/06/30/facebook-news-feed-algorithm-change-2017/ [Accessed 6 Mar. 2018].

  • Website

    Gonsalves, C.

    Skyword Study: Add Images to Improve Content Performance

    2012 - Skyword

    In-text: (Gonsalves, 2012)

    Your Bibliography: Gonsalves, C. (2012). Skyword Study: Add Images to Improve Content Performance. [online] The Content Standard. Available at: https://www.skyword.com/contentstandard/marketing/skyword-study-add-images-to-improve-content-performance/ [Accessed 6 Mar. 2018].

  • Book

    Halligan, B. and Shah, D.

    Inbound Marketing, Revised and Updated

    2014 - John Wiley & Sons - Hoboken

    In-text: (Halligan and Shah, 2014)

    Your Bibliography: Halligan, B. and Shah, D. (2014). Inbound Marketing, Revised and Updated. 1st ed. Hoboken: John Wiley & Sons, p.4.

  • Govt. publication

    Hong Kong Tourism Commission

    Hong Kong: The Facts Tourism

    2016 - The Government of the Hong Kong Special Administrative Region - Hong Kong

    In-text: (Hong Kong Tourism Commission, 2016)

    Your Bibliography: Hong Kong Tourism Commission (2016). Hong Kong: The Facts Tourism. Hong Kong: The Government of the Hong Kong Special Administrative Region, p.1.

  • Website

    SiteMinder

    Content marketing for hotels: How to get started telling your hotel’s story

    2016 - Hospitality Net

    In-text: (SiteMinder, 2016)

    Your Bibliography: SiteMinder (2016). Content marketing for hotels: How to get started telling your hotel’s story. [online] Hospitality Net. Available at: https://www.hospitalitynet.org/news/4075752.html [Accessed 6 Mar. 2018].

  • Website

    2018 Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats

    2018

    In-text: (Hubspot, 2018)

    Your Bibliography: Hubspot. (2018). 2018 Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats. [online] Available at: https://www.hubspot.com/marketing-statistics [Accessed 6 Mar. 2018].

  • Website

    Keys, D.

    Cold war: Content marketing vs traditional advertising

    2017

    In-text: (Keys, 2017)

    Your Bibliography: Keys, D. (2017). Cold war: Content marketing vs traditional advertising. [online] 256. Available at: https://www.256media.ie/2016/09/cold-war-content-marketing-vs-traditional-advertising/ [Accessed 6 Mar. 2018].

  • Book

    Kotler, P., Kartajaya, H. and Setiawan, I.

    Marketing 4.0

    2017 - John Wiley & Sons - Hoboken

    In-text: (Kotler, Kartajaya and Setiawan, 2017)

    Your Bibliography: Kotler, P., Kartajaya, H. and Setiawan, I. (2017). Marketing 4.0. 1st ed. Hoboken: John Wiley & Sons, pp.13-14, 19, 25, 40, 60-66, 123.

  • Journal

    Loewenstein, G.

    The psychology of curiosity: A review and reinterpretation.

    1994 - Psychological Bulletin

    In-text: (Loewenstein, 1994)

    Your Bibliography: Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 115(1), pp.91-94.

  • Website

    Comparing the ROI of Content Marketing and Paid Advertising

    2017

    In-text: (Neil Patel, 2017)

    Your Bibliography: Neil Patel. (2017). Comparing the ROI of Content Marketing and Paid Advertising. [online] Available at: https://neilpatel.com/blog/comparing-the-roi-of-content-marketing-and-paid-advertising/ [Accessed 6 Mar. 2018].

  • Book

    Pulizzi, J.

    Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

    2014 - McGraw-Hill Publishing - New York

    In-text: (Pulizzi, 2014)

    Your Bibliography: Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. 1st ed. New York: McGraw-Hill Publishing, pp.5, 8-9, 261, 283.

  • Book

    Saunders, M., Lewis, P. and Thornhill, A.

    Research methods for business students

    2012 - Pearson Education Limited - Harlow

    In-text: (Saunders, Lewis and Thornhill, 2012)

    Your Bibliography: Saunders, M., Lewis, P. and Thornhill, A. (2012). Research methods for business students. 1st ed. Harlow: Pearson Education Limited.

  • Report

    Altimeter Group

    The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

    2014 - Altimeter Group - San Mateo

    In-text: (Altimeter Group, 2014)

    Your Bibliography: Altimeter Group (2014). The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions. [online] San Mateo: Altimeter Group. Available at: https://marketing.prophet.com/acton/media/33865/altimeter--the-content-marketing-software-landscape--2015 [Accessed 6 Mar. 2018].

  • Website

    Content Marketing Institute

    What is Content Marketing?

    2017 - Content Marketing Institute

    In-text: (Content Marketing Institute, 2017)

    Your Bibliography: Content Marketing Institute (2017). What is Content Marketing?. [online] Content Marketing Institute. Available at: http://contentmarketinginstitute.com/what-is-content-marketing/ [Accessed 6 Mar. 2018].

  • Website

    Cvent

    How Four Hotel Brands Are Successfully Conquering Content Marketing

    2014 - Cvent

    In-text: (Cvent, 2014)

    Your Bibliography: Cvent (2014). How Four Hotel Brands Are Successfully Conquering Content Marketing. [online] Cvent Blog. Available at: https://blog.cvent.com/hospitality/hotels/four-hotel-brands-successfully-conquering-content-marketing/ [Accessed 6 Mar. 2018].

  • Website

    Four Seasons Hotels Limited

    Four Seasons Magazine - EXPERIENCE FOUR SEASONS HOTELS AND RESORTS

    2018 - Four Seasons Hotels Limited

    In-text: (Four Seasons Hotels Limited, 2018)

    Your Bibliography: Four Seasons Hotels Limited (2018). Four Seasons Magazine - EXPERIENCE FOUR SEASONS HOTELS AND RESORTS. [online] Four Seasons Magazine. Available at: https://www.fourseasons.com/magazine/ [Accessed 6 Mar. 2018].

  • Website

    Gone

    Gone – Medium

    2018

    In-text: (Gone, 2018)

    Your Bibliography: Gone (2018). Gone – Medium. [online] Medium. Available at: https://medium.com/gone [Accessed 6 Mar. 2018].

  • Website

    Lazauskas, J.

    'We're a Media Company Now': Inside Marriott's Incredible Money-Making Content Studio — The Content Strategist

    2015

    In-text: (Lazauskas, 2015)

    Your Bibliography: Lazauskas, J. (2015). 'We're a Media Company Now': Inside Marriott's Incredible Money-Making Content Studio — The Content Strategist. [online] The Content Strategist. Available at: https://contently.com/strategist/2015/11/05/were-a-media-company-now-inside-marriotts-incredible-money-making-content-studio/ [Accessed 6 Mar. 2018].

  • Website

    Marriott International

    Luxury Hotels & Resorts | JW Marriott

    2018

    In-text: (Marriott International, 2018)

    Your Bibliography: Marriott International (2018). Luxury Hotels & Resorts | JW Marriott. [online] www.marriott.com. Available at: http://www.marriott.com/jw-marriott/travel.mi [Accessed 6 Mar. 2018].

  • Website

    Marriott International

    Travel Tips | Marriott Traveler

    2018

    In-text: (Marriott International, 2018)

    Your Bibliography: Marriott International (2018). Travel Tips | Marriott Traveler. [online] Marriott Traveler. Available at: https://traveler.marriott.com/ [Accessed 6 Mar. 2018].

  • Website

    Bicks, B.

    All You Need to Know About Content Marketing vs. Traditional Marketing

    2016

    In-text: (Bicks, 2016)

    Your Bibliography: Bicks, B. (2016). All You Need to Know About Content Marketing vs. Traditional Marketing. [online] Oz Content. Available at: https://ozcontent.com/blog/content-marketing-vs-traditional-marketing/ [Accessed 6 Mar. 2018].

  • Website

    Phillips, D.

    Content Marketing Vs. Advertising: What’s the Difference?

    2017

    In-text: (Phillips, 2017)

    Your Bibliography: Phillips, D. (2017). Content Marketing Vs. Advertising: What’s the Difference?. [online] Bluleadz. Available at: https://www.bluleadz.com/blog/content-marketing-vs.-advertising-whats-the-difference [Accessed 6 Mar. 2018].

  • Website

    Ruffolo, B.

    What is Content Marketing?

    2017

    In-text: (Ruffolo, 2017)

    Your Bibliography: Ruffolo, B. (2017). What is Content Marketing?. [online] Impactbnd.com. Available at: https://www.impactbnd.com/blog/what-is-content-marketing [Accessed 6 Mar. 2018].

  • Website

    Wegert, T.

    Content, Community, Commerce: Inside Marriott's Thriving 65-Person Content Studio — The Content Strategist

    2015

    In-text: (Wegert, 2015)

    Your Bibliography: Wegert, T. (2015). Content, Community, Commerce: Inside Marriott's Thriving 65-Person Content Studio — The Content Strategist. [online] The Content Strategist. Available at: https://contently.com/strategist/2015/01/28/content-community-commerce-inside-marriotts-thriving-65-person-content-studio/ [Accessed 6 Mar. 2018].

  • Journal

    Jaber, A.

    The death of television commercials: Using social videos to enhance engagement and conversions

    2015 - Journal of Digital & Social Media Marketing

    In-text: (Jaber, 2015)

    Your Bibliography: Jaber, A. (2015). The death of television commercials: Using social videos to enhance engagement and conversions. Journal of Digital & Social Media Marketing, 3(2), pp.183-188.

  • Journal

    Chischick, T.

    Tapping into user habits to create a strong digital presence

    2015 - Journal of Digital & Social Media Marketing

    In-text: (Chischick, 2015)

    Your Bibliography: Chischick, T. (2015). Tapping into user habits to create a strong digital presence. Journal of Digital & Social Media Marketing, 3(2), pp.175-182.

  • Journal

    Weber, L. and Prodromou, P.

    The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales

    2015 - Journal of Digital & Social Media Marketing

    In-text: (Weber and Prodromou, 2015)

    Your Bibliography: Weber, L. and Prodromou, P. (2015). The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales. Journal of Digital & Social Media Marketing, 3(2), pp.103-113.

  • Journal

    Li, Y.

    Using data to build always-on valuable experience throughout the consumer journey

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Li, 2016)

    Your Bibliography: Li, Y. (2016). Using data to build always-on valuable experience throughout the consumer journey. Journal of Digital & Social Media Marketing, 4(2), pp.102-111.

  • Journal

    Lapides, M. and Chen, C.

    If a planetarium can do it, so can you: How brands can shift toward an experience-led model

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Lapides and Chen, 2016)

    Your Bibliography: Lapides, M. and Chen, C. (2016). If a planetarium can do it, so can you: How brands can shift toward an experience-led model. Journal of Digital & Social Media Marketing, 4(2), pp.123-130.

  • Journal

    O'Neil, T.

    Brands need realistic review to balance flawless five-star perception online

    2016 - Journal of Digital & Social Media Marketing

    In-text: (O'Neil, 2016)

    Your Bibliography: O'Neil, T. (2016). Brands need realistic review to balance flawless five-star perception online. Journal of Digital & Social Media Marketing, 4(2), pp.131-140.

  • Journal

    Spiers, W. and Williams, A.

    Riding a tidal wave: Managing reputation in the face of an industry sea change

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Spiers and Williams, 2016)

    Your Bibliography: Spiers, W. and Williams, A. (2016). Riding a tidal wave: Managing reputation in the face of an industry sea change. Journal of Digital & Social Media Marketing, 4(2), pp.141-148.

  • Journal

    Sciarrino, J. and Prudente, J.

    She's just not that into you: The mediating impact of brand attachment ondigital interactions

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Sciarrino and Prudente, 2016)

    Your Bibliography: Sciarrino, J. and Prudente, J. (2016). She's just not that into you: The mediating impact of brand attachment ondigital interactions. Journal of Digital & Social Media Marketing, 4(2), pp.157-169.

  • Journal

    Lanzillo, J. D. and Stewart, M. C.

    Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Lanzillo and Stewart, 2016)

    Your Bibliography: Lanzillo, J. and Stewart, M. (2016). Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram. Journal of Digital & Social Media Marketing, 5(1), pp.96-109.

  • Journal

    Dodge, R.

    How to build high impact content: A case study in museum online content strategy

    2017 - Journal of Digital & Social Media Marketing

    In-text: (Dodge, 2017)

    Your Bibliography: Dodge, R. (2017). How to build high impact content: A case study in museum online content strategy. Journal of Digital & Social Media Marketing, 5(3), pp.228-235.

  • Journal

    Miner, P.

    Visual content can save organic social media

    2016 - Journal of Digital & Social Media Marketing

    In-text: (Miner, 2016)

    Your Bibliography: Miner, P. (2016). Visual content can save organic social media. Journal of Digital & Social Media Marketing, 4(4), pp.364-373.

  • Book

    Lecinski, J.

    Winning the zero moment of truth

    2011 - Google Inc. - [Place of publication not identified]

    In-text: (Lecinski, 2011)

    Your Bibliography: Lecinski, J. (2011). Winning the zero moment of truth. [Place of publication not identified]: Google Inc.

  • E-book or PDF

    Lecinski, J.

    Winning the zero moment of truth

    2011 - Google Inc.

    In-text: (Lecinski, 2011)

    Your Bibliography: Lecinski, J. (2011). Winning the zero moment of truth. [ebook] Google Inc. Available at: https://www.thinkwithgoogle.com/marketing-resources/micro-moments/2011-winning-zmot-ebook/ [Accessed 6 Mar. 2018].

  • E-book or PDF

    Lecinski, J. and Flint, J.

    Winning the zero moment of truth in asia

    2013 - Google Inc.

    In-text: (Lecinski and Flint, 2013)

    Your Bibliography: Lecinski, J. and Flint, J. (2013). Winning the zero moment of truth in asia. [ebook] Google Inc. Available at: https://www.thinkwithgoogle.com/marketing-resources/winning-zmot-asia/ [Accessed 6 Mar. 2018].

  • E-book or PDF

    Jones, M.

    The Definitive Guide to Engaging Content Marketing

    2014 - Marketo Inc.

    In-text: (Jones, 2014)

    Your Bibliography: Jones, M. (2014). The Definitive Guide to Engaging Content Marketing. [ebook] Marketo Inc. Available at: https://uk.marketo.com/definitive-guides/definitive-guide-to-engaging-content-marketing/ [Accessed 6 Mar. 2018].

  • E-book or PDF

    An, M.

    State of Inbound 2017

    2017 - Hubspot

    In-text: (An, 2017)

    Your Bibliography: An, M. (2017). State of Inbound 2017. [ebook] Hubspot. Available at: https://blog.hubspot.com/marketing/state-of-inbound-marketing-and-sales-research [Accessed 6 Mar. 2018].

  • E-book or PDF

    Golman, R. and Loewenstein, G.

    An information-gap theory of feelings about uncertainty

    2016

    In-text: (Golman and Loewenstein, 2016)

    Your Bibliography: Golman, R. and Loewenstein, G. (2016). An information-gap theory of feelings about uncertainty. [ebook] Available at: https://www.semanticscholar.org/paper/An-Information-Gap-Theory-of-Feelings-About-Uncert-Golman/c863f046a40ee981d83b9d34420f7cb5364c0323?tab=abstract [Accessed 6 Mar. 2018].

  • E-book or PDF

    Microsoft Canada

    Attention Spans

    2015 - Microsoft Canada - Canada

    In-text: (Microsoft Canada, 2015)

    Your Bibliography: Microsoft Canada (2015). Attention Spans. [ebook] Canada: Microsoft Canada. Available at: https://www.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report [Accessed 6 Mar. 2018].

  • E-book or PDF

    Hedström, P. and Bearman, P.

    2009 - Oxford Unviersity Press - Oxford

    In-text: (Hedström and Bearman, 2009)

    Your Bibliography: Hedström, P. and Bearman, P. (2009). [ebook] Oxford: Oxford Unviersity Press, pp.294-314. Available at: http://users.ox.ac.uk/~sfos0060/prophecies.shtml [Accessed 6 Mar. 2018].

  • E-book or PDF

    think with Google

    Generation Z New insights into the mobile-first mindset of teens

    2016 - Google Inc.

    In-text: (think with Google, 2016)

    Your Bibliography: think with Google (2016). Generation Z New insights into the mobile-first mindset of teens. [ebook] Google Inc. Available at: https://storage.googleapis.com/think/docs/GenZ_Insights_All_teens.pdf [Accessed 6 Mar. 2018].

  • Report

    Broennimann, A.

    Generation Z

    2017 - Optin

    In-text: (Broennimann, 2017)

    Your Bibliography: Broennimann, A. (2017). Generation Z. [online] Optin. Available at: https://www.thegeneration-z.com/ [Accessed 6 Mar. 2018].

  • Book

    Adams, J., Khan, H. T. A., Raeside, R. and White, D. I.

    Research methods for graduate business and social science students

    2007 - SAGE - Thousand Oaks

    In-text: (Adams et al., 2007)

    Your Bibliography: Adams, J., Khan, H., Raeside, R. and White, D. (2007). Research methods for graduate business and social science students. Thousand Oaks: SAGE.

  • Book

    Collis, J.

    Business Research: A Practical Guide for Undergraduate and Postgraduate Students

    2003 - Palgrave MacMillan - Basingstoke

    In-text: (Collis, 2003)

    Your Bibliography: Collis, J. (2003). Business Research: A Practical Guide for Undergraduate and Postgraduate Students. Basingstoke: Palgrave MacMillan.

  • Book

    Gummesson, E.

    Qualitative Methods in Management Research

    2000 - SAGE - London

    In-text: (Gummesson, 2000)

    Your Bibliography: Gummesson, E. (2000). Qualitative Methods in Management Research. London: SAGE.

  • Book

    Phillimore, J. and Goodson, L.

    Qualitative research in tourism: ontologies, epistemologies and methodologies

    2004 - Routlege/Taylor - London

    In-text: (Phillimore and Goodson, 2004)

    Your Bibliography: Phillimore, J. and Goodson, L. (2004). Qualitative research in tourism: ontologies, epistemologies and methodologies. London: Routlege/Taylor.

  • Book

    Sapsford, R.

    Survey research

    1999 - SAGE Publications - London

    In-text: (Sapsford, 1999)

    Your Bibliography: Sapsford, R. (1999). Survey research. London: SAGE Publications.

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