These are the sources and citations used to research BUNMI RED BULL CASE STUDY. This bibliography was generated on Cite This For Me on
In-text: (Harvard Business Review, 2018)
Your Bibliography: Harvard Business Review. (2018). How Red Bull Creates Brand Buzz. [online] Available at: https://hbr.org/2012/12/how-red-bull-creates-brand-buzz [Accessed 3 Jan. 2018].
In-text: (Kotler et al., 2017)
Your Bibliography: Kotler, P., Armstrong, G., Harris, L. and Piercy, N. (2017). Principles of marketing. Harlow: Pearson.
In-text: (Peter and Donnelly, 2013)
Your Bibliography: Peter, J. and Donnelly, J. (2013). Marketing management. New York: McGraw-Hill Higher Education.
In-text: (Swenson, 2012)
Your Bibliography: Swenson, R. (2012). Brand journalism.
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