These are the sources and citations used to research LEGO and its success. This bibliography was generated on Cite This For Me on
In-text: (How Lego Clawed Its Way Out Of Near Bankruptcy, 2013)
Your Bibliography: Business Insider Australia. 2013. How Lego Clawed Its Way Out Of Near Bankruptcy. [online] Available at: <http://www.businessinsider.com.au/lego-maintains-innovation-and-success-2013-7> [Accessed 2 February 2015].
In-text: (3 Design Lessons That Helped LEGO Dominate the Global Toy Industry, 2015)
Your Bibliography: Inc.com. 2015. 3 Design Lessons That Helped LEGO Dominate the Global Toy Industry. [online] Available at: <http://www.inc.com/graham-winfrey/3-design-lessons-that-made-lego-a-massive-success.html> [Accessed 2 February 2015].
In-text: (How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick - Knowledge@Wharton, 2015)
Your Bibliography: Knowledge@Wharton. 2015. How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick - Knowledge@Wharton. [online] Available at: <http://knowledge.wharton.upenn.edu/article/how-lego-stopped-thinking-outside-the-box-and-innovated-inside-the-brick/> [Accessed 2 February 2015].
In-text: (Innovation Almost Bankrupted LEGO - Until It Rebuilt with a Better Blueprint - Knowledge@Wharton, 2015)
Your Bibliography: Knowledge@Wharton. 2015. Innovation Almost Bankrupted LEGO - Until It Rebuilt with a Better Blueprint - Knowledge@Wharton. [online] Available at: <http://knowledge.wharton.upenn.edu/article/innovation-almost-bankrupted-lego-until-it-rebuilt-with-a-better-blueprint/> [Accessed 2 February 2015].
In-text: (Innovation Almost Bankrupted LEGO - Until It Rebuilt with a Better Blueprint - Knowledge@Wharton, 2015)
Your Bibliography: Knowledge@Wharton. 2015. Innovation Almost Bankrupted LEGO - Until It Rebuilt with a Better Blueprint - Knowledge@Wharton. [online] Available at: <http://knowledge.wharton.upenn.edu/article/innovation-almost-bankrupted-lego-until-it-rebuilt-with-a-better-blueprint/> [Accessed 2 February 2015].
In-text: (Shayon, 2013)
Your Bibliography: Shayon, S., 2013. Lego the Clear Leader in a Declining Toy Industry. [online] Brandchannel.com. Available at: <http://www.brandchannel.com/home/post/Lego-Toy-Industry-022213.aspx> [Accessed 2 February 2015].
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