These are the sources and citations used to research CINE 1112 Video Essay Bibliography. This bibliography was generated on Cite This For Me on
In-text: (What Netflix's strategy for 'Stranger Things' season 3 tells us about its evolving marketing ambitions, 2020)
Your Bibliography: Business Insider. 2020. What Netflix's strategy for 'Stranger Things' season 3 tells us about its evolving marketing ambitions. [online] Available at: <https://www.businessinsider.com/what-stranger-things-says-about-netflix-marketing-strategy-2019-7?r=US&IR=T> [Accessed 7 December 2020].
In-text: (Stranger Things Season 3 Has Turned Branding ‘Upside Down’, 2020)
Your Bibliography: Digital Marketing Institute. 2020. Stranger Things Season 3 Has Turned Branding ‘Upside Down’. [online] Available at: <https://digitalmarketinginstitute.com/blog/stranger-things-season-3-has-turned-branding-upside-down> [Accessed 7 December 2020].
In-text: (What the impact of Stranger Things means for Netflix in 2020, 2020)
Your Bibliography: Digital Spy. 2020. What the impact of Stranger Things means for Netflix in 2020. [online] Available at: <https://www.digitalspy.com/tv/ustv/a29033904/stranger-things-netflix-2020-originals-streaming-war/> [Accessed 7 December 2020].
In-text: (Garcia and Garcia, 2020)
Your Bibliography: Garcia, A. and Garcia, A., 2020. Stranger Things is Proof that Nostalgia Marketing Works. [online] Social Media Today. Available at: <https://www.socialmediatoday.com/marketing/stranger-things-proof-nostalgia-marketing-works> [Accessed 8 December 2020].
In-text: (Guarinos and Cobo Durán, 2020)
Your Bibliography: Guarinos, V. and Cobo Durán, S., 2020. The Expanded Story From Transmedia as a Business Model. Advances in Business Strategy and Competitive Advantage, pp.382-395.
In-text: (Idato, 2020)
Your Bibliography: Idato, M., 2020. Stranger Things: the making of a pop culture phenomenon. [online] The Sydney Morning Herald. Available at: <https://www.smh.com.au/entertainment/tv-and-radio/stranger-things-the-making-of-a-pop-culture-phenomenon-20171026-gz8i6n.html> [Accessed 7 December 2020].
In-text: (Lo, 2020)
Your Bibliography: Lo, E., 2020. How Social Media, Movies, and TV Shows Interacts with Young Adult Literature from 2015 to 2019. Publishing Research Quarterly, 36(4), pp.611-618.
In-text: (Product views in 'Stranger Things' valued at $15M, study says, 2020)
Your Bibliography: Marketing Dive. 2020. Product views in 'Stranger Things' valued at $15M, study says. [online] Available at: <https://www.marketingdive.com/news/stranger-things-product-placement-valued-at-15m-study-says/558422/> [Accessed 7 December 2020].
In-text: (McCarthy, 2019)
Your Bibliography: McCarthy, K., 2019. Remember Things: Consumerism, Nostalgia, and Geek Culture in Stranger Things. The Journal of Popular Culture, 52(3), pp.663-677.
In-text: (Nostalgia effect: Do consumers spend more when thinking about the past?, 2020)
Your Bibliography: ScienceDaily. 2020. Nostalgia effect: Do consumers spend more when thinking about the past?. [online] Available at: <https://www.sciencedaily.com/releases/2014/07/140722111707.htm> [Accessed 7 December 2020].
In-text: (How "Stranger Things" Takes Marketing Back to the Future - Sprinklr, 2020)
Your Bibliography: Sprinklr. 2020. How "Stranger Things" Takes Marketing Back to the Future - Sprinklr. [online] Available at: <https://blog.sprinklr.com/how-stranger-things-takes-marketing-back-to-the-future/> [Accessed 7 December 2020].
In-text: (Stranger Things, 2016)
Your Bibliography: Stranger Things. 2016. [video] Directed by T. Brothers. USA: Netflix, 21 Laps Entertainment.
In-text: (Sullivan, 2020)
Your Bibliography: Sullivan, 2020. MS4 Case Study: Stranger Things - Industry and Audience. [online] Slideshare.net. Available at: <https://www.slideshare.net/ellesullivan310/ms4-case-study-stranger-things-industry-and-audience> [Accessed 8 December 2020].
In-text: (Viswanathan et al., 2018)
Your Bibliography: Viswanathan, V., Malthouse, E., Maslowska, E., Hoornaert, S. and Van den Poel, D., 2018. Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. Journal of Service Management, 29(3), pp.378-398.
In-text: (Wayne, 2017)
Your Bibliography: Wayne, M., 2017. Netflix, Amazon, and branded television content in subscription video on-demand portals. Media, Culture & Society, 40(5), pp.725-741.
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