These are the sources and citations used to research Short Production Project References. This bibliography was generated on Cite This For Me on

  • Online image or video

    Ataxia UK

    Living with Ataxia

    2013

    In-text: (Ataxia UK, 2013)

    Your Bibliography: Ataxia UK (2013). Living with Ataxia. [video] Available at: https://www.youtube.com/watch?v=6Dpxj_DdE4Y [Accessed 30 Oct. 2017].

  • Book

    Beard, F. K.

    Humor in the Advertising Business

    2008 - Rowman & Littlefield - Lanham

    In-text: (Beard, 2008)

    Your Bibliography: Beard, F. (2008). Humor in the Advertising Business. Lanham: Rowman & Littlefield, pp.107, 114, 147.

  • Online image or video

    BMW UK

    BMW Retail Online. The Massage Table.

    2015

    In-text: (BMW UK, 2015)

    Your Bibliography: BMW UK (2015). BMW Retail Online. The Massage Table.. [video] Available at: https://www.youtube.com/watch?v=gpqIEZgfbzE [Accessed 29 Nov. 2017].

  • Online image or video

    Cadbury's

    Eyebrows

    2009

    In-text: (Cadbury's, 2009)

    Your Bibliography: Cadbury's (2009). Eyebrows. [video] Available at: https://www.youtube.com/watch?v=5aDCrYUKIMo [Accessed 10 Nov. 2017].

  • Online image or video

    John Lewis

    The Man on the Moon

    2015

    In-text: (John Lewis, 2015)

    Your Bibliography: John Lewis (2015). The Man on the Moon. [video] Available at: https://www.youtube.com/watch?v=rW36ZfTvp3U [Accessed 13 Nov. 2017].

  • Journal

    Karlsson, L.

    Advertising Theories and Models ñ how well can these be transferred from text into reality?

    2007

    In-text: (Karlsson, 2007)

    Your Bibliography: Karlsson, L. (2007). Advertising Theories and Models ñ how well can these be transferred from text into reality?. [online] pp.9-11. Available at: http://www.diva-portal.org/smash/get/diva2:306359/FULLTEXT01.pdf [Accessed 8 Nov. 2017].

  • Book

    Newth, T. V. L., Campbell, A., Hollywell, J. and Weir, J.

    The ad-makers

    2013 - Focal Press - Burlington, Massachusetts

    In-text: (Newth et al., 2013)

    Your Bibliography: Newth, T., Campbell, A., Hollywell, J. and Weir, J. (2013). The ad-makers. Burlington, Massachusetts: Focal Press, p.73.

  • Online image or video

    Nuffield Health

    Small Victories

    2015

    In-text: (Nuffield Health, 2015)

    Your Bibliography: Nuffield Health (2015). Small Victories. [video] Available at: https://www.youtube.com/watch?v=DqYR1YBy6wA [Accessed 31 Oct. 2017].

  • Book

    Packard, V.

    The Hidden Persuaders

    1959 - Ig Publishing - Brooklyn, N.Y.

    "Actually in the buying situation the consumer generally acts emotionally and compulsively, unconsciously reacting to the images and designs which in the subconscious are associated with the product." - Louis Cheskin

    In-text: (Packard, 1959)

    Your Bibliography: Packard, V. (1959). The Hidden Persuaders. Brooklyn, N.Y.: Ig Publishing.

  • Book

    Padhy, M. K.

    Advertising Management : Theory & Practice

    2011 - Laxmi Publications

    In-text: (Padhy, 2011)

    Your Bibliography: Padhy, M. (2011). Advertising Management : Theory & Practice. Laxmi Publications, pp.19, 35.

  • E-book or PDF

    Richter, T.

    The 30-second Storyteller : The Art and Business of Directing Commercials

    2007 - Boston

    In-text: (Richter, 2007)

    Your Bibliography: Richter, T. (2007). The 30-second Storyteller : The Art and Business of Directing Commercials. [ebook] Boston, pp.113-120. Available at: http://web.a.ebscohost.com/ehost/detail/detail?vid=0&sid=282f849e-9f6f-47ae-8b86-65953cbd206a%40sessionmgr4008&bdata=JmF1dGh0eXBlPXNoaWI%3d#AN=191014&db=nlebk [Accessed 8 Nov. 2017].

  • Website

    Most popular U.S. online video categories 2017 | Statistic

    2018

    In-text: (Statista, 2018)

    Your Bibliography: Statista. (2018). Most popular U.S. online video categories 2017 | Statistic. [online] Available at: https://www.statista.com/statistics/277777/most-popular-us-online-video-catogories/ [Accessed 20 Oct. 2017].

  • Online image or video

    TBWA\London

    Ataxia UK: Unfeeling

    2015

    In-text: (TBWA\London, 2015)

    Your Bibliography: TBWA\London (2015). Ataxia UK: Unfeeling. [video] Available at: http://tbwa-london.com/project/ataxia-uk-unfeeling/ [Accessed 20 Oct. 2017].

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