These are the sources and citations used to research viral music videos. This bibliography was generated on Cite This For Me on

  • Journal

    Berger, J. and Milkman, K. L.

    What Makes Online Content Viral?

    2012 - Journal of Marketing Research

    In-text: (Berger and Milkman, 2012)

    Your Bibliography: Berger, J. and Milkman, K., 2012. What Makes Online Content Viral?. Journal of Marketing Research, 49(2), pp.192-205.

  • Journal

    Dafonte-Gómez, A.

    The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos

    2014 - Comunicar

    In-text: (Dafonte-Gómez, 2014)

    Your Bibliography: Dafonte-Gómez, A., 2014. The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos. Comunicar, 22(43), pp.199-207.

  • Journal

    De Bruyn, A. and Lilien, G. L.

    A multi-stage model of word-of-mouth influence through viral marketing

    2008 - International Journal of Research in Marketing

    In-text: (De Bruyn and Lilien, 2008)

    Your Bibliography: De Bruyn, A. and Lilien, G., 2008. A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25(3), pp.151-163.

  • Journal

    Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J. and van Wijk, R.

    Why pass on viral messages? Because they connect emotionally

    2007 - Business Horizons

    In-text: (Dobele et al., 2007)

    Your Bibliography: Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J. and van Wijk, R., 2007. Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), pp.291-304.

  • Journal

    Dobele, A., Toleman, D. and Beverland, M.

    Controlled infection! Spreading the brand message through viral marketing

    2005 - Business Horizons

    In-text: (Dobele, Toleman and Beverland, 2005)

    Your Bibliography: Dobele, A., Toleman, D. and Beverland, M., 2005. Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48(2), pp.143-149.

  • Journal

    Guadagno, R. E., Rempala, D. M., Murphy, S. and Okdie, B. M.

    What makes a video go viral? An analysis of emotional contagion and Internet memes

    2013 - Computers in Human Behavior

    In-text: (Guadagno, Rempala, Murphy and Okdie, 2013)

    Your Bibliography: Guadagno, R., Rempala, D., Murphy, S. and Okdie, B., 2013. What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers in Human Behavior, 29(6), pp.2312-2319.

  • Journal

    Kadam, S.

    Viral Marketing: Social Networking Just Not Enough

    2015 - DYPIMS's International Journal of Management and Research

    In-text: (Kadam, 2015)

    Your Bibliography: Kadam, S., 2015. Viral Marketing: Social Networking Just Not Enough. DYPIMS's International Journal of Management and Research, [online] 1(1), pp.62-67. Available at: <http://www.dypims.com/dynamicdata/assetmanager/images/research_sep_2012.pdf> [Accessed 11 January 2015].

  • Journal

    Kahl, C. and Albers, A.

    How to unleash the virus. Social networks as a host for viral music marketing

    2013 - 2013 IEEE 15th International Conference on Business Informatics

    In-text: (Kahl and Albers, 2013)

    Your Bibliography: Kahl, C. and Albers, A., 2013. How to unleash the virus. Social networks as a host for viral music marketing. 2013 IEEE 15th International Conference on Business Informatics, pp.47-54.

  • Journal

    Nelson-Field, K., Riebe, E. and Newstead, K.

    The emotions that drive viral video

    2013 - Australasian Marketing Journal (AMJ)

    In-text: (Nelson-Field, Riebe and Newstead, 2013)

    Your Bibliography: Nelson-Field, K., Riebe, E. and Newstead, K., 2013. The emotions that drive viral video. Australasian Marketing Journal (AMJ), 21(4), pp.205-211.

  • Journal

    Patel, J.

    Viral Videos: Medicine for Record Labels in the Fight Against Copyright Termination?

    2011

    In-text: (Patel, 2011)

    Your Bibliography: Patel, J., 2011. Viral Videos: Medicine for Record Labels in the Fight Against Copyright Termination?. [online] 32(1), pp.47-58. Available at: <http://digitalcommons.lmu.edu/elr/vol32/iss1/3> [Accessed 14 January 2015].

  • Journal

    Southgate, D., Westoby, N. and Page, G.

    Creative determinants of viral video viewing

    2010 - International Journal of Advertising

    In-text: (Southgate, Westoby and Page, 2010)

    Your Bibliography: Southgate, D., Westoby, N. and Page, G., 2010. Creative determinants of viral video viewing. International Journal of Advertising, 29(3), p.349.

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