These are the sources and citations used to research iPhone Marketing. This bibliography was generated on Cite This For Me on

  • Website

    Haselton, T.

    The iPhone 7 was the most popular smartphone in the world in Q3

    2017 - CNBC

    In-text: (Haselton, 2017)

    Your Bibliography: Haselton, T. (2017). The iPhone 7 was the most popular smartphone in the world in Q3. [online] CNBC. Available at: https://www.cnbc.com/2017/11/09/the-iphone-7-was-the-most-popular-smartphone-in-the-world-in-q3.html [Accessed 8 Feb. 2018].

  • Website

    Spence, E.

    Poor iPhone X Sales Are Good News For Apple

    2017 - Forbes

    In-text: (Spence, 2017)

    Your Bibliography: Spence, E. (2017). Poor iPhone X Sales Are Good News For Apple. [online] Forbes.com. Available at: https://www.forbes.com/sites/ewanspence/2017/12/18/apple-iphonex-sales-q4-supercycle-fail-good/ [Accessed 8 Feb. 2018].

  • Book

    Blythe, J.

    Essentials of Marketing

    2013 - Pearson

    In-text: (Blythe, 2013)

    Your Bibliography: Blythe, J. (2013). Essentials of Marketing. 5th ed. Pearson.

  • Website

    Titcomb, J.

    Apple breaks record for biggest ever company profit despite iPhone sales fall

    2018 - The Telegraph

    In-text: (Titcomb, 2018)

    Your Bibliography: Titcomb, J. (2018). Apple breaks record for biggest ever company profit despite iPhone sales fall. [online] The Telegraph. Available at: http://www.telegraph.co.uk/technology/2018/02/01/apple-breaks-record-biggest-ever-company-profit-despite-iphone/ [Accessed 8 Feb. 2018].

  • Website

    Apple Reinvents the Phone with iPhone

    2007

    In-text: (Apple Newsroom, 2007)

    Your Bibliography: Apple Newsroom. (2007). Apple Reinvents the Phone with iPhone. [online] Available at: https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/ [Accessed 8 Feb. 2018].

  • Website

    iPhone X

    2018 - Apple Inc.

    In-text: (Apple (UK), 2018)

    Your Bibliography: Apple (UK). (2018). iPhone X. [online] Available at: https://www.apple.com/uk/iphone-x/ [Accessed 14 Feb. 2018].

  • Book

    Brassington, F. and Pettitt, S.

    Essentials of marketing

    2013 - Pearson

    In-text: (Brassington and Pettitt, 2013)

    Your Bibliography: Brassington, F. and Pettitt, S. (2013). Essentials of marketing. 3rd ed. Pearson.

  • Conference proceedings

    Laugesen, J. and Yuan, Y.

    What factors contribute to the success of the iPhone?

    2010 - IEEE - Athens, Greece

    In-text: (Laugesen and Yuan, 2010)

    Your Bibliography: Laugesen, J. and Yuan, Y. (2010). What factors contribute to the success of the iPhone?. In: 2010 Ninth international conference on mobile business and ninth global mobility roundtable. [online] IEEE. Available at: http://ieeexplore.ieee.org/abstract/document/5494782/?reload=true [Accessed 14 Feb. 2018].

  • Online image or video

    Apple

    WWDC 2017 - Appocalypse - Apple

    2017

    In-text: (Apple, 2017)

    Your Bibliography: Apple (2017). WWDC 2017 - Appocalypse - Apple. [video] Available at: https://www.youtube.com/watch?v=FC0pT9xg1oI&t=29s [Accessed 14 Feb. 2018].

  • Online image or video

    Apple

    Every iPhone Commercial Ever (2007-2017)

    2017

    In-text: (Apple, 2017)

    Your Bibliography: Apple (2017). Every iPhone Commercial Ever (2007-2017). [video] Available at: https://www.youtube.com/watch?v=pkNUdLxhKcE [Accessed 14 Feb. 2018].

  • Website

    McGoogan, C.

    How much does the iPhone X cost around the world?

    2017

    In-text: (McGoogan, 2017)

    Your Bibliography: McGoogan, C. (2017). How much does the iPhone X cost around the world?. [online] The Telegraph. Available at: http://www.telegraph.co.uk/technology/2017/09/14/much-does-iphone-x-cost-around-world/ [Accessed 15 Feb. 2018].

  • Website

    BBC NEWS | Technology | Apple iPhone debuts in UK stores

    2007 - BBC News

    In-text: (BBC News, 2007)

    Your Bibliography: BBC News. (2007). BBC NEWS | Technology | Apple iPhone debuts in UK stores. [online] Available at: http://news.bbc.co.uk/1/hi/technology/7085643.stm [Accessed 15 Feb. 2018].

  • Book

    Kapferer, J. and Bastien, V.

    The luxury strategy

    2012 - Kogan Page

    In-text: (Kapferer and Bastien, 2012)

    Your Bibliography: Kapferer, J. and Bastien, V. (2012). The luxury strategy. 2nd ed. Kogan Page.

  • Report

    Carroll, N.

    Electrical Goods Retailing - UK - February 2017

    2017 - Mintel

    In-text: (Carroll, 2017)

    Your Bibliography: Carroll, N. (2017). Electrical Goods Retailing - UK - February 2017. [online] Mintel. Available at: http://academic.mintel.com/display/792417/ [Accessed 12 Feb. 2018].

  • Online image or video

    Apple

    iPhone 7 — The Rock x Siri Dominate the Day — Apple

    2017

    In-text: (Apple, 2017)

    Your Bibliography: Apple (2017). iPhone 7 — The Rock x Siri Dominate the Day — Apple. [video] Available at: https://www.youtube.com/watch?v=ufBLI6bB9sg [Accessed 15 Feb. 2018].

  • E-book or PDF

    Mickalowski, K., Mickelson, M. and Keltgen, J.

    Apple's iPhone launch: A case study in effective marketing

    2008 - The Business Review

    In-text: (Mickalowski, Mickelson and Keltgen, 2008)

    Your Bibliography: Mickalowski, K., Mickelson, M. and Keltgen, J. (2008). Apple's iPhone launch: A case study in effective marketing. [ebook] The Business Review. Available at: http://www.augie.edu/sites/default/files/u57/pdf/jaciel_subdocs/iPhone.pdf [Accessed 10 Feb. 2018].

  • Website

    Steeber, M.

    Apple retail in 2017: A look at every store opened, closed, and remodeled

    2017

    In-text: (Steeber, 2017)

    Your Bibliography: Steeber, M. (2017). Apple retail in 2017: A look at every store opened, closed, and remodeled. [online] 9to5Mac. Available at: https://9to5mac.com/2017/12/31/apple-retail-2017-architecture-review/ [Accessed 15 Feb. 2018].

  • Book

    Dibb, S. and Simkin, L.

    The marketing casebook

    2001 - Thomson Learning - London

    In-text: (Dibb and Simkin, 2001)

    Your Bibliography: Dibb, S. and Simkin, L. (2001). The marketing casebook. 2nd ed. London: Thomson Learning.

  • E-book or PDF

    7 P's

    2015 - CIM - Maidenhead

    In-text: (7 P's, 2015)

    Your Bibliography: 7 P's. (2015). 1st ed. [ebook] Maidenhead: CIM. Available at: https://www.cim.co.uk/media/4772/7ps.pdf [Accessed 15 Feb. 2018].

  • Website

    Gallow, C.

    Apple's Secret Employee Training Manual Reinvents Customer Service in Seven Ways

    2012

    In-text: (Gallow, 2012)

    Your Bibliography: Gallow, C. (2012). Apple's Secret Employee Training Manual Reinvents Customer Service in Seven Ways. [online] Forbes.com. Available at: https://www.forbes.com/sites/carminegallo/2012/08/30/apples-secret-employee-training-manual-reinvents-customer-service-in-seven-ways/#1a233ac64fd0 [Accessed 15 Feb. 2018].

  • Website

    Intelligence, B.

    Apple's CFO explains the company's $10 billion R&D budget

    2017

    In-text: (Intelligence, 2017)

    Your Bibliography: Intelligence, B. (2017). Apple's CFO explains the company's $10 billion R&D budget. [online] Business Insider. Available at: http://uk.businessinsider.com/apples-cfo-explains-the-companys-10-billion-rd-budget-2017-2 [Accessed 22 Feb. 2018].

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