These are the sources and citations used to research Digital analytics. This bibliography was generated on Cite This For Me on
In-text: (Aaker, 1997)
Your Bibliography: Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), p.347.
In-text: (Chaffey and Patron, 2012)
Your Bibliography: Chaffey, D. and Patron, M., 2012. From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics. Journal of Direct, Data and Digital Marketing Practice, 14(1), pp.30-45.
In-text: (Checker, 2022)
Your Bibliography: Checker, W., 2022. John Lewis & Partners Website Traffic, Ranking, Analytics [March 2022]. [online] Semrush. Available at: <https://www.semrush.com/website/johnlewis.com/> [Accessed 12 April 2022].
In-text: (Ciotti, 2022)
Your Bibliography: Ciotti, G., 2022. Color Psychology in Marketing and Branding is All About Context. [online] Help Scout. Available at: <https://www.helpscout.com/blog/psychology-of-color/> [Accessed 8 April 2022].
In-text: (Jenblat, 2018)
Your Bibliography: Jenblat, O., 2018. Council Post: Let's Get Emotional: The Future Of Online Marketing. [online] Forbes. Available at: <https://www.forbes.com/sites/forbesagencycouncil/2018/02/26/lets-get-emotional-the-future-of-online-marketing/#320c5ed94d0c> [Accessed 6 April 2022].
Your Bibliography: Johnlewispartnership.co.uk. 2022. [online] Available at: <https://www.johnlewispartnership.co.uk/content/dam/cws/pdfs/financials/annual-reports/john_lewis_plc_annual_report_and_accounts_2012.pdf> [Accessed 6 April 2022].
In-text: (Management, 2022)
Your Bibliography: Management, C., 2022. Voice of Customer Analytics: What, Why and How to Do It - Lexalytics. [online] Lexalytics. Available at: <https://www.lexalytics.com/lexablog/voice-of-customer-voc-analytics-solutions> [Accessed 4 April 2022].
In-text: (O'Reilly, 2022)
Your Bibliography: O'Reilly, T., 2022. What Is Web 2.0. [online] Oreilly.com. Available at: <https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html> [Accessed 7 April 2022].
In-text: (APA PsycNet, 2022)
Your Bibliography: Psycnet.apa.org. 2022. APA PsycNet. [online] Available at: <https://psycnet.apa.org/record/2004-19149-009> [Accessed 12 April 2022].
In-text: (Ranjan and Foropon, 2021)
Your Bibliography: Ranjan, J. and Foropon, C., 2021. Big Data Analytics in Building the Competitive Intelligence of Organizations. International Journal of Information Management, 56, p.102231.
In-text: (Rocha, 2012)
Your Bibliography: Rocha, Á., 2012. Framework for a global quality evaluation of a website. Online Information Review, 36(3), pp.374-382.
In-text: (SimilarWeb, 2022)
Your Bibliography: SimilarWeb, 2022. johnlewis.co.uk. [online] SimilarWeb. Available at: <https://www.similarweb.com/website/johnlewis.co.uk/#ranking> [Accessed 5 April 2022].
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