These are the sources and citations used to research Nike-Jordans Bibliography. This bibliography was generated on Cite This For Me on

  • Website

    Yeezy vs Jordan Case Study: Competing at the Top

    2021

    In-text: (Yeezy vs Jordan Case Study: Competing at the Top, 2021)

    Your Bibliography: 440industries.com. 2021. Yeezy vs Jordan Case Study: Competing at the Top. [online] Available at: <https://440industries.com/yeezy-vs-jordan-case-study-competing-at-the-top/> [Accessed 6 December 2021].

  • Website

    Adgate, B.

    Deloitte Report: Digital Media Activities Vary By Generation Age Group

    2021

    In-text: (Adgate, 2021)

    Your Bibliography: Adgate, B., 2021. Deloitte Report: Digital Media Activities Vary By Generation Age Group. [online] Forbes. Available at: <https://www.forbes.com/sites/bradadgate/2021/05/05/deloitte-report-digital-media-activities-vary-by-generation-age-group/?sh=2adfbb4a204b> [Accessed 5 December 2021].

  • Website

    Yeezy Vs. Air Jordan! Adidas vs Nike! Will Kanye Box Out The Jumpman?

    2019

    In-text: (Yeezy Vs. Air Jordan! Adidas vs Nike! Will Kanye Box Out The Jumpman?, 2019)

    Your Bibliography: Aiobot.com. 2019. Yeezy Vs. Air Jordan! Adidas vs Nike! Will Kanye Box Out The Jumpman?. [online] Available at: <https://www.aiobot.com/yeezy-vs-air-jordan/> [Accessed 6 December 2021].

  • Website

    Askinasi, R.

    Photos show the rise and fall of Nike's iconic Air Jordan sneakers — and how the shoes are making a comeback 16 years after Michael Jordan's retirement

    2019

    In-text: (Askinasi, 2019)

    Your Bibliography: Askinasi, R., 2019. Photos show the rise and fall of Nike's iconic Air Jordan sneakers — and how the shoes are making a comeback 16 years after Michael Jordan's retirement. [online] Business Insider. Available at: <https://www.businessinsider.com/nike-jordan-brand-rise-and-fall-history-2019-5?r=US&IR=T> [Accessed 6 December 2021].

  • Website

    Badenhausen, K.

    Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports

    2020 - Forbes

    In-text: (Badenhausen, 2020)

    Your Bibliography: Badenhausen, K., 2020. Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports. [online] Forbes. Available at: <https://www.forbes.com/sites/kurtbadenhausen/2020/05/03/michael-jordans-1-billion-nike-endorsement-is-the-biggest-bargain-in-sports/?sh=5ff190696136> [Accessed 6 December 2021].

  • Book

    Belch, G. E. and Belch, M. A.

    Advertising and promotion

    2012 - McGraw-Hill/Irwin - New York

    In-text: (Belch and Belch, 2012)

    Your Bibliography: Belch, G. and Belch, M., 2012. Advertising and promotion. 9th ed. New York: McGraw-Hill/Irwin.

  • Website

    Brannan, K.

    What Generation Comes After Millennials? Meet Gen Z.

    2019 - Kasasa

    In-text: (Brannan, 2019)

    Your Bibliography: Brannan, K., 2019. What Generation Comes After Millennials? Meet Gen Z.. [online] Kasasa.com. Available at: <https://www.kasasa.com/exchange/articles/generations/who-are-gen-z> [Accessed 5 December 2021].

  • Website

    Brown, M.

    The 25 Best Air Jordan Commercials of All Time

    2012

    In-text: (Brown, 2012)

    Your Bibliography: Brown, M., 2012. The 25 Best Air Jordan Commercials of All Time. [online] Complex. Available at: <https://www.complex.com/sneakers/2012/03/the-25-best-air-jordan-commercials-of-all-time/1-hang-time> [Accessed 5 December 2021].

  • Website

    Cameron, S.

    Why Nike Air Jordans are so expensive

    2020

    In-text: (Cameron, 2020)

    Your Bibliography: Cameron, S., 2020. Why Nike Air Jordans are so expensive. [online] Business Insider. Available at: <https://www.businessinsider.com/nike-air-jordans-sneaker-culture-basketball-collectible-expensive-2019-6?r=US&IR=T> [Accessed 6 December 2021].

  • Website

    Cole, S.

    How Nike uses Facebook and Instagram

    2018

    In-text: (Cole, 2018)

    Your Bibliography: Cole, S., 2018. How Nike uses Facebook and Instagram. [online] Econsultancy. Available at: <https://econsultancy.com/how-nike-uses-facebook-instagram/> [Accessed 5 December 2021].

  • Website

    Kanye West and adidas Vs. Air Jordans

    2020 - Complex Media

    In-text: (Kanye West and adidas Vs. Air Jordans, 2020)

    Your Bibliography: complex.com. 2020. Kanye West and adidas Vs. Air Jordans. [online] Available at: <https://www.complex.com/sneakers/kanye-west-adidas-vs-air-jordans> [Accessed 5 December 2021].

  • Website

    Introduction to Integrated Marketing Communications | Boundless Marketing

    2021 - Pressbooks

    In-text: (Introduction to Integrated Marketing Communications | Boundless Marketing, 2021)

    Your Bibliography: Courses.lumenlearning.com. 2021. Introduction to Integrated Marketing Communications | Boundless Marketing. [online] Available at: <https://courses.lumenlearning.com/boundless-marketing/chapter/introduction-to-integrated-marketing-communications/> [Accessed 5 December 2021].

  • Website

    Davis, B.

    What is the target market for Jordans?

    2021

    In-text: (Davis, 2021)

    Your Bibliography: Davis, B., 2021. What is the target market for Jordans?. [online] MV Organising. Available at: <https://www.mvorganizing.org/what-is-the-target-market-for-jordans/> [Accessed 6 December 2021].

  • Journal

    DeLong, M.

    Innovation and Sustainability at Nike

    2009 - Fashion Practice

    In-text: (DeLong, 2009)

    Your Bibliography: DeLong, M., 2009. Innovation and Sustainability at Nike. Fashion Practice, [online] 1(1), pp.109-113. Available at: <https://www.tandfonline.com/doi/pdf/10.2752/175693809X418874> [Accessed 5 December 2021].

  • Journal

    DeLong, M.

    Innovation and Sustainability at Nike

    2009 - Fashion Practice

    In-text: (DeLong, 2009)

    Your Bibliography: DeLong, M., 2009. Innovation and Sustainability at Nike. Fashion Practice, [online] 1(1), pp.109-113. Available at: <https://www.tandfonline.com/doi/pdf/10.2752/175693809X418874>.

  • Website

    Demirsoy, M. K.

    Ninety-eight percent of Gen Z members own a smartphone.

    2021 - LinkedIn

    In-text: (Demirsoy, 2021)

    Your Bibliography: Demirsoy, M., 2021. Ninety-eight percent of Gen Z members own a smartphone.. [online] Linkedin.com. Available at: <https://www.linkedin.com/pulse/ninety-eight-percent-gen-z-members-own-smartphone-demirsoy/> [Accessed 6 December 2021].

  • Website

    Dickney, M. R.

    Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat

    2018

    In-text: (Dickney, 2018)

    Your Bibliography: Dickney, M., 2018. Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat. [online] Tech Crunch. Available at: <https://guce.techcrunch.com/copyConsent?sessionId=3_cc-session_7a4089af-c8cc-400b-ab4b-45fb8ac9bbca&lang=en-US> [Accessed 6 December 2021].

  • Website

    Dubasik, Z.

    Here's How Much Every Eminem x Carhartt x Air Jordan 4 Sold For on eBay

    2015

    In-text: (Dubasik, 2015)

    Your Bibliography: Dubasik, Z., 2015. Here's How Much Every Eminem x Carhartt x Air Jordan 4 Sold For on eBay. [online] Sole Collector. Available at: <https://solecollector.com/news/2015/11/eminem-air-jordan-4-carhartt-auction-results> [Accessed 5 December 2021].

  • Website

    Dunne, B.

    Retailers Sold Over a Million Pairs of '72-10' Air Jordan 11s

    2016

    In-text: (Dunne, 2016)

    Your Bibliography: Dunne, B., 2016. Retailers Sold Over a Million Pairs of '72-10' Air Jordan 11s. [online] Sole Collector. Available at: <https://solecollector.com/news/2016/02/air-jordan-11-72-10-1-million-pairs> [Accessed 5 December 2021].

  • Website

    Erkilic, G.

    5 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies

    2018

    In-text: (Erkilic, 2018)

    Your Bibliography: Erkilic, G., 2018. 5 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies. [online] Digital Agency Network. Available at: <https://digitalagencynetwork.com/nike-digital-marketing-strategy/> [Accessed 6 December 2021].

  • Website

    Fitz-Gerald, S.

    The Lines to Get Into Kanye West's Pop-Up Shops Are Insane

    2016

    In-text: (Fitz-Gerald, 2016)

    Your Bibliography: Fitz-Gerald, S., 2016. The Lines to Get Into Kanye West's Pop-Up Shops Are Insane. [online] Thrillist. Available at: <https://www.thrillist.com/entertainment/nation/kanye-west-pop-up-shop-lines-yeezy-life-of-pablo> [Accessed 6 December 2021].

  • Website

    Fleming, K.

    Resale market for Air Jordans, sneakers booming since COVID

    2021 - New York Post

    In-text: (Fleming, 2021)

    Your Bibliography: Fleming, K., 2021. Resale market for Air Jordans, sneakers booming since COVID. [online] Nypost.com. Available at: <https://nypost.com/2021/05/11/resale-market-for-air-jordans-sneakers-booming-since-covid/> [Accessed 6 December 2021].

  • Website

    Fox, L.

    Nike Brand Profile & Strategy

    2020 - Sports Market Intelligence

    In-text: (Fox, 2020)

    Your Bibliography: Fox, L., 2020. Nike Brand Profile & Strategy. [online] Sportcal.com. Available at: <https://www.sportcal.com/Insight/Features/132249> [Accessed 6 December 2021].

  • Website

    Goldstein, J.

    Council Post: What Does Gen Z Want From Retail?

    2020

    In-text: (Goldstein, 2020)

    Your Bibliography: Goldstein, J., 2020. Council Post: What Does Gen Z Want From Retail?. [online] Forbes. Available at: <https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/02/25/what-does-gen-z-want-from-retail/?sh=36211705661b> [Accessed 5 December 2021].

  • Website

    Gowens, S.

    Product Launch Planning - Lessons from Air Jordan | Websand

    2021

    In-text: (Gowens, 2021)

    Your Bibliography: Gowens, S., 2021. Product Launch Planning - Lessons from Air Jordan | Websand. [online] Websand. Available at: <https://www.websand.co.uk/product-launch-planning/> [Accessed 6 December 2021].

  • Website

    Gray, J.

    Interest in designer collabs grows as Gen Zers view luxury goods as assets

    2021

    In-text: (Gray, 2021)

    Your Bibliography: Gray, J., 2021. Interest in designer collabs grows as Gen Zers view luxury goods as assets. [online] Retail Brew. Available at: <https://www.morningbrew.com/retail/stories/2021/08/23/interest-designer-collabs-grows-gen-zers-view-luxury-goods-assets> [Accessed 5 December 2021].

  • Website

    Hammel, D.

    The Fresh Press

    2020 - Finish Line

    In-text: (Hammel, 2020)

    Your Bibliography: Hammel, D., 2020. The Fresh Press. [online] Available at: <https://blog.finishline.com/2018/10/11/throwback-thursday-best-air-jordan-marketing-campaigns/> [Accessed 6 December 2021].

  • Website

    Hanlon, A.

    The AIDA model and how to apply it in the real world - examples and tips

    2021

    In-text: (Hanlon, 2021)

    Your Bibliography: Hanlon, A., 2021. The AIDA model and how to apply it in the real world - examples and tips. [online] Smart Insights. Available at: <https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/> [Accessed 12 December 2021].

  • E-book or PDF

    Hassan, S., Ahmad Nadzim, S. Z. and Shiratuddin, N.

    Strategic Use of Social Media for Small Business Based on the AIDA Model

    2021 - Malaysia

    In-text: (Hassan, Ahmad Nadzim and Shiratuddin, 2021)

    Your Bibliography: Hassan, S., Ahmad Nadzim, S. and Shiratuddin, N., 2021. Strategic Use of Social Media for Small Business Based on the AIDA Model. [ebook] Malaysia, pp.262-269. Available at: <https://www.sciencedirect.com/science/article/pii/S1877042815004000> [Accessed 10 December 2021].

  • Website

    Hastie, C.

    The latest Social Media trends you should know about - SOCIAL

    2020

    In-text: (Hastie, 2020)

    Your Bibliography: Hastie, C., 2020. The latest Social Media trends you should know about - SOCIAL. [online] SOCIAL. Available at: <https://www.social.co.uk/blog/the-latest-social-media-trends-you-should-know-about/> [Accessed 5 December 2021].

  • Website

    Hills, T.

    Is it worth it?

    2016

    In-text: (Hills, 2016)

    Your Bibliography: Hills, T., 2016. Is it worth it?. [online] Persuasion-and-influence.blogspot.com. Available at: <http://persuasion-and-influence.blogspot.com/2016/02/is-it-worth-it.html> [Accessed 12 December 2021].

  • Journal

    Jain, V. and Roy, S.

    Understanding meaning transfer in celebrity endorsements: a qualitative exploration

    2016 - Qualitative Market Research: An International Journal

    In-text: (Jain and Roy, 2016)

    Your Bibliography: Jain, V. and Roy, S., 2016. Understanding meaning transfer in celebrity endorsements: a qualitative exploration. Qualitative Market Research: An International Journal, [online] 19(3), pp.266-286. Available at: <https://www.emerald.com/insight/content/doi/10.1108/QMR-03-2015-0020/full/html?skipTracking=true>.

  • Website

    Jones, R.

    Kanye Confirms There Will Be Limited Amounts of Yeezy Boosts, But Everyone Will Get a Pair

    2015

    In-text: (Jones, 2015)

    Your Bibliography: Jones, R., 2015. Kanye Confirms There Will Be Limited Amounts of Yeezy Boosts, But Everyone Will Get a Pair. [online] Complex. Available at: <https://www.complex.com/sneakers/2015/02/kanye-confirms-limited-amounts-yeezy-boosts-everyone-will-get-pair> [Accessed 6 December 2021].

  • Website

    Kannenberg, L.

    Social Media Listening: What You Need to Know to Get Started

    In-text: (Kannenberg, n.d.)

    Your Bibliography: Kannenberg, L., n.d. Social Media Listening: What You Need to Know to Get Started. [online] Sprout Social. Available at: <https://sproutsocial.com/social-listening/> [Accessed 5 December 2021].

  • Website

    Boomers, Gen X, Gen Y, Gen Z, and Gen A explained

    2021 - Kasasa

    In-text: (Boomers, Gen X, Gen Y, Gen Z, and Gen A explained, 2021)

    Your Bibliography: Kasasa.com. 2021. Boomers, Gen X, Gen Y, Gen Z, and Gen A explained. [online] Available at: <https://www.kasasa.com/exchange/articles/generations/gen-x-gen-y-gen-z> [Accessed 5 December 2021].

  • Website

    Keller, C.

    Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market

    2021 - Profit Works

    In-text: (Keller, 2021)

    Your Bibliography: Keller, C., 2021. Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market. [online] Profitworks.ca. Available at: <https://profitworks.ca/blog/marketing-strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.html> [Accessed 6 December 2021].

  • Website

    Kim, K.

    How to make sure you’re marketing to Gen Z the right way

    2021 - Sprout

    In-text: (Kim, 2021)

    Your Bibliography: Kim, K., 2021. How to make sure you’re marketing to Gen Z the right way. [online] Sprout Social. Available at: <https://sproutsocial.com/insights/marketing-to-gen-z/> [Accessed 5 December 2021].

  • Website

    Lam, W.

    Kanye West Gifts President Obama Yeezy Boosts – Sourcing Journal

    2015 - Rivet

    In-text: (Lam, 2015)

    Your Bibliography: Lam, W., 2015. Kanye West Gifts President Obama Yeezy Boosts – Sourcing Journal. [online] Sourcingjournal.com. Available at: <https://sourcingjournal.com/denim/denim-brands/kanye-west-gifts-president-obama-yeezy-boosts-97719/> [Accessed 5 December 2021].

  • Website

    Law, T. J.

    10 Vital Strategies to Use When Marketing to Generation Z in 2020

    2020 - Oberlo

    In-text: (Law, 2020)

    Your Bibliography: Law, T., 2020. 10 Vital Strategies to Use When Marketing to Generation Z in 2020. [online] Oberlo.co.uk. Available at: <https://www.oberlo.co.uk/blog/marketing-strategies-generation-z> [Accessed 6 December 2021].

  • Website

    Lee, A.

    How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes

    2016 - Referral Candy

    In-text: (Lee, 2016)

    Your Bibliography: Lee, A., 2016. How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes. [online] Word-of-Mouth and Referral Marketing Blog. Available at: <https://www.referralcandy.com/blog/yeezy-boost-marketing-strategy/> [Accessed 6 December 2021].

  • Journal

    Leigh, J. H. and Gabel, T. G.

    Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy

    1992 - Journal of Consumer Marketing

    In-text: (Leigh and Gabel, 1992)

    Your Bibliography: Leigh, J. and Gabel, T., 1992. Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy. Journal of Consumer Marketing, [online] 9(1), pp.27-38. Available at: <https://www.emerald.com/insight/content/doi/10.1108/EUM0000000002594/full/pdf?title=symbolic-interactionism-its-effects-on-consumer-behavior-and-implications-for-marketing-strategy>.

  • Website

    Levine, B.

    Study: Gen Z opts for personalized, interactive content over privacy

    2019

    In-text: (Levine, 2019)

    Your Bibliography: Levine, B., 2019. Study: Gen Z opts for personalized, interactive content over privacy. [online] Marketing Dive. Available at: <https://www.marketingdive.com/news/study-gen-z-opts-for-personalized-interactive-content-over-privacy/556101/> [Accessed 5 December 2021].

  • Website

    Lis, M.

    Why Air Jordans are Social

    2014 - Social Media Club

    In-text: (Lis, 2014)

    Your Bibliography: Lis, M., 2014. Why Air Jordans are Social. [online] Social Media Club. Available at: <https://socialmediaclub.org/blog/from-the-clubhouse/air-jordans-social/> [Accessed 6 December 2021].

  • Website

    Maguire, L.

    Gen Z wants something very different from streetwear

    2019 - Vogue

    In-text: (Maguire, 2019)

    Your Bibliography: Maguire, L., 2019. Gen Z wants something very different from streetwear. [online] Vogue Business. Available at: <https://www.voguebusiness.com/consumers/gen-z-streetwear-supreme-off-white-depop-adidas> [Accessed 5 December 2021].

  • Journal

    McCracken, G.

    Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

    1989 - Journal of Consumer Research

    In-text: (McCracken, 1989)

    Your Bibliography: McCracken, G., 1989. Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, [online] 16(3), p.310. Available at: <https://academic.oup.com/jcr/article-abstract/16/3/310/1818800?redirectedFrom=fulltext>.

  • Journal

    Miller, F. M. and Allen, C. T.

    How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

    2012 - Journal of Consumer Psychology

    In-text: (Miller and Allen, 2012)

    Your Bibliography: Miller, F. and Allen, C., 2012. How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands. Journal of Consumer Psychology, [online] 22(3), pp.443-452. Available at: <https://myscp.onlinelibrary.wiley.com/doi/abs/10.1016/j.jcps.2011.11.001?casa_token=SSUlFX7QzzAAAAAA%3ASx_pajS8bWBAcNqAAXXn3Z6hKkDAn9XVQQ1OAfaI2VOI7frJrV_1AyRTMRt8-i5oeDg4u99cb8q3_MY).>.

  • Website

    Moon, G.

    Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits

    2021

    In-text: (Moon, 2021)

    Your Bibliography: Moon, G., 2021. Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits. [online] CoSchedule Blog. Available at: <https://coschedule.com/blog/nike-marketing-strategy> [Accessed 6 December 2021].

  • Website

    Myer, J.

    History of Nike: Timeline and Facts

    2019

    In-text: (Myer, 2019)

    Your Bibliography: Myer, J., 2019. History of Nike: Timeline and Facts. [online] TheStreet. Available at: <https://www.thestreet.com/lifestyle/history-of-nike-15057083> [Accessed 6 December 2021].

  • Website

    Jordan Brand Unveils "BECOME LEGENDARY" Campaign

    2010 - Nike

    In-text: (Jordan Brand Unveils "BECOME LEGENDARY" Campaign, 2010)

    Your Bibliography: Nike News. 2010. Jordan Brand Unveils "BECOME LEGENDARY" Campaign. [online] Available at: <https://news.nike.com/news/jordan-brand-unveils-become-legendary-campaign> [Accessed 6 December 2021].

  • Website

    Nolen, J. L.

    Nike, Inc. | History & Facts

    2010 - Britannica

    In-text: (Nolen, 2010)

    Your Bibliography: Nolen, J., 2010. Nike, Inc. | History & Facts. [online] Encyclopedia Britannica. Available at: <https://www.britannica.com/topic/Nike-Inc> [Accessed 6 December 2021].

  • Website

    AIDA

    2021 - A Dictionary of Marketing

    In-text: (AIDA, 2021)

    Your Bibliography: Oxford Reference. 2021. AIDA. [online] Available at: <https://www.oxfordreference.com/view/10.1093/oi/authority.20110803095432783> [Accessed 10 December 2021].

  • Website

    Parry, Y.

    How different generations use social media: A complete guide

    2021

    In-text: (Parry, 2021)

    Your Bibliography: Parry, Y., 2021. How different generations use social media: A complete guide. [online] Sprout Social. Available at: <https://sproutsocial.com/insights/social-media-use-by-generation-en_gb/> [Accessed 5 December 2021].

  • Website

    Patel, D.

    Gen Z Hates TV, And What That Means For Traditional Advertising

    2017

    In-text: (Patel, 2017)

    Your Bibliography: Patel, D., 2017. Gen Z Hates TV, And What That Means For Traditional Advertising. [online] Forbes. Available at: <https://www.forbes.com/sites/deeppatel/2017/05/30/gen-z-hates-tv-and-what-that-means-for-traditional-advertising/?sh=6b08b00c32ed> [Accessed 6 December 2021].

  • Website

    Polk, A.

    Athletic footwear market dominated by Asia-Pacific with 42% share

    2020 - Footwear Distributors & Retailers of America

    In-text: (Polk, 2020)

    Your Bibliography: Polk, A., 2020. Athletic footwear market dominated by Asia-Pacific with 42% share. [online] Fdra.org. Available at: <https://fdra.org/latest-news/athletic-footwear-market-dominated-by-asia-pacific-with-42-share/> [Accessed 5 December 2021].

  • Journal

    Pomputius, A.

    Can You Hear Me Now? Social Listening as a Strategy for Understanding User Needs

    2019 - Medical Reference Services Quarterly

    In-text: (Pomputius, 2019)

    Your Bibliography: Pomputius, A., 2019. Can You Hear Me Now? Social Listening as a Strategy for Understanding User Needs. Medical Reference Services Quarterly, [online] 38(2), pp.181-186. Available at: <https://www.tandfonline.com/doi/full/10.1080/02763869.2019.1588042>.

  • Website

    Ravi, K.

    How Nike became a Leader on Social Media

    2018 - Unmetric

    In-text: (Ravi, 2018)

    Your Bibliography: Ravi, K., 2018. How Nike became a Leader on Social Media. [online] Unmetric Social Media Analytics Blog. Available at: <https://blog.unmetric.com/nike-social-media> [Accessed 6 December 2021].

  • Website

    Roth, O.

    The AIDA Model to Focus your Marketing

    2020

    In-text: (Roth, 2020)

    Your Bibliography: Roth, O., 2020. The AIDA Model to Focus your Marketing. [online] Medium. Available at: <https://medium.com/teamtimelapse/the-aida-model-to-focus-your-marketing-bb61231badd6> [Accessed 12 December 2021].

  • Website

    Santiago, B.

    Council Post: 15 Tips For Improving Your Customer Experience Strategy

    2021

    In-text: (Santiago, 2021)

    Your Bibliography: Santiago, B., 2021. Council Post: 15 Tips For Improving Your Customer Experience Strategy. [online] Forbes. Available at: <https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/17/15-tips-for-improving-your-customer-experience-strategy/?sh=2f53960fdd1b> [Accessed 6 December 2021].

  • Website

    Sayles, J.

    How the Air Jordan 1 Became the Sneaker King

    2020

    In-text: (Sayles, 2020)

    Your Bibliography: Sayles, J., 2020. How the Air Jordan 1 Became the Sneaker King. [online] The Ringer. Available at: <https://www.theringer.com/nba/2020/5/4/21246027/air-jordan-1-nike-michael-jordan-sneaker-king-legacy-the-last-dance> [Accessed 6 December 2021].

  • Journal

    Schroth, H.

    Are You Ready for Gen Z in the Workplace?

    2019 - California Management Review

    In-text: (Schroth, 2019)

    Your Bibliography: Schroth, H., 2019. Are You Ready for Gen Z in the Workplace?. California Management Review, [online] 61(3), pp.5-18. Available at: <https://journals.sagepub.com/doi/full/10.1177/0008125619841006>.

  • Journal

    Schroth, H.

    Are You Ready for Gen Z in the Workplace?

    2019 - California Management Review

    In-text: (Schroth, 2019)

    Your Bibliography: Schroth, H., 2019. Are You Ready for Gen Z in the Workplace?. California Management Review, [online] 61(3), pp.5-18. Available at: <https://journals.sagepub.com/doi/full/10.1177/0008125619841006>.

  • Website

    Why Sneaker Shops Use Raffles And What To Do About

    2020

    In-text: (Why Sneaker Shops Use Raffles And What To Do About, 2020)

    Your Bibliography: Six Figure Sneakerhead. 2020. Why Sneaker Shops Use Raffles And What To Do About. [online] Available at: <https://sixfiguresneakerhead.com/tips/buying/why-sneaker-shops-use-raffles/> [Accessed 5 December 2021].

  • Website

    Sladek, S. and Grabinger, A.

    Gen Z

    2021

    In-text: (Sladek and Grabinger, 2021)

    Your Bibliography: Sladek, S. and Grabinger, A., 2021. Gen Z. [online] Xyzuniversity.com. Available at: <https://www.xyzuniversity.com/wp-content/uploads/2018/08/GenZ_Final-dl1.pdf> [Accessed 6 December 2021].

  • Website

    Why Are The Jordans So Popular? - SWAGGER Magazine

    2021

    In-text: (Why Are The Jordans So Popular? - SWAGGER Magazine, 2021)

    Your Bibliography: SWAGGER Magazine. 2021. Why Are The Jordans So Popular? - SWAGGER Magazine. [online] Available at: <https://www.swaggermagazine.com/culture/gear-and-tech/gear/why-are-the-jordans-so-popular/> [Accessed 6 December 2021].

  • Website

    Sweet, J.

    Why pop-up stores are turning up on Gen Z’s radar

    2019 - UniDays

    In-text: (Sweet, 2019)

    Your Bibliography: Sweet, J., 2019. Why pop-up stores are turning up on Gen Z’s radar. [online] Genzinsights.com. Available at: <https://www.genzinsights.com/why-pop-up-stores-are-turning-up-on-gen-zs-radar> [Accessed 5 December 2021].

  • Website

    How Gen-Z Buys Luxury

    2021 - Zolando Designer

    In-text: (How Gen-Z Buys Luxury, 2021)

    Your Bibliography: The Business of Fashion. 2021. How Gen-Z Buys Luxury. [online] Available at: <https://www.businessoffashion.com/articles/news-analysis/how-gen-z-buys-luxury> [Accessed 5 December 2021].

  • Website

    Why are Jordan 1s so hard to get?

    2020

    In-text: (Why are Jordan 1s so hard to get?, 2020)

    Your Bibliography: The Money © - N°1 Official Money & Networth Source. 2020. Why are Jordan 1s so hard to get?. [online] Available at: <https://themoney.co/why-are-jordan-1s-so-hard-to-get/> [Accessed 6 December 2021].

  • Website

    Tighe, D.

    Topic: Nike

    2021 - Statista

    In-text: (Tighe, 2021)

    Your Bibliography: Tighe, D., 2021. Topic: Nike. [online] Statista. Available at: <https://www.statista.com/topics/1243/nike/> [Accessed 5 December 2021].

  • Website

    Tirico, K.

    Why Kanye West’s Partnership With Adidas Is More Than An Endorsement - Retail TouchPoints

    2016

    In-text: (Tirico, 2016)

    Your Bibliography: Tirico, K., 2016. Why Kanye West’s Partnership With Adidas Is More Than An Endorsement - Retail TouchPoints. [online] Retail TouchPoints. Available at: <https://www.retailtouchpoints.com/features/editors-perspective/why-kanye-west-s-partnership-with-adidas-is-more-than-an-endorsement> [Accessed 6 December 2021].

  • Website

    Upadhyay, A.

    AIDA Model - Explanation, Examples, & Variants | Feedough

    2019

    In-text: (Upadhyay, 2019)

    Your Bibliography: Upadhyay, A., 2019. AIDA Model - Explanation, Examples, & Variants | Feedough. [online] Feedough. Available at: <https://www.feedough.com/aida-model-explanation-examples-variants/> [Accessed 12 December 2021].

  • Website

    Verma, S.

    Jordan-More than just a shoe brand: - Marketing Strategy

    2018 - LinkedIn

    In-text: (Verma, 2018)

    Your Bibliography: Verma, S., 2018. Jordan-More than just a shoe brand: - Marketing Strategy. [online] Linkedin.com. Available at: <https://www.linkedin.com/pulse/jordan-more-than-just-shoe-brand-marketing-strategy-salil-verma> [Accessed 6 December 2021].

  • Website

    W, M.

    Jumpmania: The Best Air Jordan Marketing Campaigns in History

    2018

    In-text: (W, 2018)

    Your Bibliography: W, M., 2018. Jumpmania: The Best Air Jordan Marketing Campaigns in History. [online] Sneaker Freaker. Available at: <https://www.sneakerfreaker.com/features/the-best-air-jordan-marketing-campaigns-in-history?page=0> [Accessed 6 December 2021].

  • Website

    Williams, R.

    Study: Gen Z opts for personalized, interactive content over privacy

    2019

    In-text: (Williams, 2019)

    Your Bibliography: Williams, R., 2019. Study: Gen Z opts for personalized, interactive content over privacy. [online] Marketing Dive. Available at: <https://www.marketingdive.com/news/study-gen-z-opts-for-personalized-interactive-content-over-privacy/556101/> [Accessed 6 December 2021].

  • Website

    Williams, R.

    Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says

    2020

    In-text: (Williams, 2020)

    Your Bibliography: Williams, R., 2020. Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says. [online] Marketing Dive. Available at: <https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/> [Accessed 5 December 2021].

  • Website

    Young, H.

    Millennials vs. Gen Z: How Are They Different?

    2021 - Salesforce

    In-text: (Young, 2021)

    Your Bibliography: Young, H., 2021. Millennials vs. Gen Z: How Are They Different?. [online] The 360 Blog from Salesforce. Available at: <https://www.salesforce.com/blog/how-millennials-and-gen-z-are-different/> [Accessed 6 December 2021].

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