Reference - Business/Marketing bibliographies - in Harvard style

In-text: (Lamare, 2018)

Your Bibliography: Lamare, A., 2018. How streaming started: YouTube, Netflix, and Hulu's quick ascent. [online] Businessofbusiness.com. Available at: <https://www.businessofbusiness.com/articles/a-brief-history-of-video-streaming-by-the-numbers/> [Accessed 19 October 2022].

In-text: (Leong, 2018)

Your Bibliography: Leong, B., 2018. How Netflix Achieved 137 Million Subscribers (Word-of-Mouth). [online] Referralcandy.com. Available at: <https://www.referralcandy.com/blog/netflix-marketing-strategy> [Accessed 19 October 2022].

In-text: (Levy, 2019)

Your Bibliography: Levy, A., 2019. Netflix Still Has a Lot of Pricing Power Left | The Motley Fool. [online] The Motley Fool. Available at: <https://www.fool.com/investing/2019/01/29/netflix-still-has-a-lot-of-pricing-power-left.aspx> [Accessed 19 October 2022].

In-text: (McAlone, 2016)

Your Bibliography: McAlone, N., 2016. This stat shows how much Netflix crushes Hulu and Amazon Prime in subscriber loyalty. [online] Business Insider. Available at: <https://www.businessinsider.com/netflixs-subscribers-most-loyal-of-its-competitors-2016-4> [Accessed 19 October 2022].

In-text: (Pfeifer, 2005)

Your Bibliography: Pfeifer, P., 2005. The optimal ratio of acquisition and retention costs. Journal of Targeting, Measurement and Analysis for Marketing, 13(2), pp.179-188.

In-text: (Schiffer, 2021)

Your Bibliography: Schiffer, Z., 2021. Netflix scrambled internally to suppress a controversial movie from search results. [online] The Verge. Available at: <https://www.theverge.com/2021/10/26/22747488/netflix-suppress-cuties-algorithm-search-results-dave-chappelle> [Accessed 19 October 2022].

In-text: (Spangler, 2022)

Your Bibliography: Spangler, T., 2022. Netflix Ranks Last Among Streamers for Perceived Value, Survey Finds - Variety. [online] Variety.com. Available at: <https://variety.com/2022/digital/news/netflix-lowest-value-must-have-service-survey-1235301080/> [Accessed 19 October 2022].