These are the sources and citations used to research Literature Review. This bibliography was generated on Cite This For Me on
In-text: (Influencing Beauty, 2018)
Your Bibliography: 2018. Influencing Beauty. [ebook] Celebrity Intelligence. Available at: <Influencing Beauty. (2018) [ebook] Celebrity Intelligence. [Accessed on 9 October 2018] https://hello.celebrityintelligence.com/influencing-beauty/.> [Accessed 29 January 2019].
In-text: (What consumers think about influencer marketing, 2018)
Your Bibliography: 2018. What consumers think about influencer marketing. [ebook] Influencer Intelligence. Available at: <https://user-assets-unbounce-com.s3.amazonaws.com/15db1fea-ee17-11df-9e6e-12313e003591/ee015a9c-28fa-4c05-9499-8a0a11191595/ii-what-consumers-think-about-influencer-marketing.original.pdf?x-amz-security-token=FQoGZXIvYXdzEFIaDJBu8lmMzt5Wa2qCGCK3A2c3%2B5PSOXVzDxXxVlSjDE0d8WRWquBnPvpAfxYjwAj3mOfLv0A85zIPb3x6q7yUUWA44WDF%2B03QFCar7PG%2FtvVjgMxF4SzY0umCuC1%2BOSA%2BfBGumAxHZ7azZlB4eGy8WxFv9ryeZcEQuW0lhjjyKsbBdXNodHECZwDx5DHirLGk4OYP52RWL7kf54K2KRiEWivO6TFotgD%2BTW4GvIKpfmqLeX0vDb7keUIa3HrrwCtvm6EkB3j3rB%2FWqc3Er220g%2FysMITwYvpIkxY6gmyzOYraIWNtBw2hkZ0jA2OqHXE4PcY3dKzOgBk0Ietewa%2Fttpz8JrqKI2u8JgAjGeqxaUljXjzxKhZ6D8jDPmEJoMG8FlsVEELc3rTzs8r9C%2BxHoyC5dK%2BYtiiKWkZSy3o1CpzbhOVG68hk2wqgMT1j17WOwtYW6P0wnWYoBE42mZeI99C3R31KtsFbH%2Bd%2FXoXVXr3yaIAFrel2qNPgf%2BcerwSggWTBQyZIxtY36hc%2B0KsDbBsrvJGFA%2BvmpTCKCt9JZKm%2FLh5IVGI1ItskW5TzefZDbE0ladrXLHiwvAIgbVPKw%2F1Ya5FzVhcohJqv5AU%3D&AWSAccessKeyId=ASIAQBH7ISVO5UO7MGBH&Expires=1552670413&Signature=5BJhOi2qWT4uu8yJ28XssciOfrM%3D> [Accessed 15 March 2019].
In-text: (Abidin, 2016)
Your Bibliography: Abidin, C., 2016. “Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity. Social Media + Society, 2(2), pp.1-7.
In-text: (Albors, Ramos and Hervas, 2008)
Your Bibliography: Albors, J., Ramos, J. and Hervas, J., 2008. New learning network paradigms: Communities of objectives, crowdsourcing, wikis and open source. International Journal of Information Management, 28(3), pp.194-202.
In-text: (Alshawaf and Wen, 2015)
Your Bibliography: Alshawaf, E. and Wen, L., 2015. Understanding digital reputation on Instagram: A case study of social media mavens. In: Proceedings of the 2nd European Conference on Social Media ECSM 2015,. [online] Portugal: Academic Conferences and Publishing International Limited,19–27., pp.19-27. Available at: <https://www.researchgate.net/publication/280599140_Understanding_Digital_Reputation_on_Instagram_A_Case_Study_of_Social_Media_Mavens> [Accessed 20 December 2018].
In-text: (Alves, Fernandes and Raposo, 2016)
Your Bibliography: Alves, H., Fernandes, C. and Raposo, M., 2016. Social Media Marketing: A Literature Review and Implications. Psychology & Marketing, 33(12), pp.1029-1038.
In-text: (Armstrong and Hagel, 2018)
Your Bibliography: Armstrong, A. and Hagel, J., 2018. The Real Value of On-Line Communities. [online] Harvard Business Review. Available at: <https://hbr.org/1996/05/the-real-value-of-on-line-communities> [Accessed 20 December 2018].
In-text: (Baker and Churchill, 1977)
Your Bibliography: Baker, M. and Churchill, G., 1977. The Impact of Physically Attractive Models on Advertising Evaluations. Journal of Marketing Research, 14(4), p.538.
In-text: (Ballantine and Martin, 2005)
Your Bibliography: Ballantine, P. and Martin, B., 2005. inShare Forming Parasocial Relationships in Online Communities. [online] Acrwebsite.org. Available at: <http://www.acrwebsite.org/volumes/v32/acr_vol32_83.pdf> [Accessed 20 December 2018].
In-text: (Barutcu and Tomas, 2013)
Your Bibliography: Barutcu, S. and Tomas, M., 2013. Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing. Journal of Internet Applications and Management, 4(1), pp.5-24.
In-text: (Booth and Matic, 2011)
Your Bibliography: Booth, N. and Matic, J., 2011. Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), pp.184-191.
In-text: (Brown and Hayes, 2008)
Your Bibliography: Brown, D. and Hayes, N., 2008. Influencer marketing. Amsterdam: Elsevier/Butterworth-Heinemann.
In-text: (Brown, Broderick and Lee, 2007)
Your Bibliography: Brown, J., Broderick, A. and Lee, N., 2007. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), pp.2-20.
In-text: (Bryman and Bell, 2015)
Your Bibliography: Bryman, A. and Bell, E., 2015. Business research methods. Oxford: Oxford University Press.
In-text: (Bucher, 2015)
Your Bibliography: Bucher, T., 2015. Networking, or What the Social Means in Social Media. Social Media + Society, 1(1), p.205630511557813.
In-text: (Bughin, Doogan and Vetvik, 2010)
Your Bibliography: Bughin, J., Doogan, J. and Vetvik, O., 2010. A new way to measure word-of-mouth marketing. [online] McKinsey & Company. Available at: <https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing> [Accessed 20 December 2018].
In-text: (Burns, 2018)
Your Bibliography: Burns, S., 2018. INFLUENCER MARKETING RESEARCH – WHAT CONSUMERS REALLY THINK. [Blog] Prizeology, Available at: <https://www.prizeology.com/blog/influencer-marketing-research/> [Accessed 20 December 2018].
In-text: (Carlsson, Linnér and Taha, 2018)
Your Bibliography: Carlsson,, J., Linnér, E. and Taha, S., 2018. What Characterizes an Influential Instagram Fashion Influencer?. Undergradate. Linnaeus University.
In-text: (Carr and Hayes, 2014)
Your Bibliography: Carr, C. and Hayes, R., 2014. The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow. Journal of Interactive Advertising, 14(1), pp.38-50.
In-text: (Carrillat, d’Astous and Morissette Grégoire, 2014)
Your Bibliography: Carrillat, F., d’Astous, A. and Morissette Grégoire, E., 2014. Leveraging social media to enhance recruitment effectiveness. Internet Research, 24(4), pp.474-495.
In-text: (Carroll, 2008)
Your Bibliography: Carroll, A., 2008. Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), pp.146-158.
In-text: (Chaiken, 1979)
Your Bibliography: Chaiken, S., 1979. Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37(8), pp.1387-1397.
In-text: (Constantinides, Romero and Boria, 2018)
Your Bibliography: Constantinides, E., Romero, C. and Boria, M., 2018. Social Media: A New Frontier for Retailers?. [online] https://link.springer.com. Available at: <https://link.springer.com/chapter/10.1007/978-3-8349-8099-1_1> [Accessed 20 December 2018].
In-text: (Coviello, Brodie and Munro, 2000)
Your Bibliography: Coviello, N., Brodie, R. and Munro, H., 2000. An investigation of marketing practice by firm size. Journal of Business Venturing, 15(5-6), pp.523-545.
In-text: (Creswell and Plano Clark, 2009)
Your Bibliography: Creswell, J. and Plano Clark, V., 2009. Designing and conducting mixed methods research. Thousand Oaks: Sage.
Too many collaborations lead to a negative reaction from the consumer’s evaluation of the influencer, resulting in the influencer being perceived as less trustworthy.
In-text: (Dahlqvist, and Preiksaite, 2018)
Your Bibliography: Dahlqvist,, J. and Preiksaite, S., 2018. How competing brands are being communicated through Influencer Marketing. Undergraduate. Jönköping Universit.
In-text: (Daugherty and Hoffman, 2013)
Your Bibliography: Daugherty, T. and Hoffman, E., 2013. eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1-2), pp.82-102.
In-text: (Delgado‐Ballester and Luis Munuera‐Alemán, 2001)
Your Bibliography: Delgado‐Ballester, E. and Luis Munuera‐Alemán, J., 2001. Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), pp.1238-1258.
In-text: (Dholakiya, 2018)
Your Bibliography: Dholakiya, P., 2018. 3 Industries that Benefit Most from Influencer Marketing - GroupHigh. [online] GroupHigh. Available at: <https://www.grouphigh.com/blog/3-industries-benefit-influencer-marketing/> [Accessed 19 March 2019].
In-text: (Duffett, 2015)
Your Bibliography: Duffett, R., 2015. Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials. Internet Research, 25(4), pp.498-526.
In-text: (Duffy and Hund, 2015)
Your Bibliography: Duffy, B. and Hund, E., 2015. “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers. Social Media + Society, 1(2).
In-text: (Erdogan, 1999)
Your Bibliography: Erdogan, B., 1999. Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4), pp.291-314.
In-text: (Fillis, 2002)
Your Bibliography: Fillis, I., 2002. Small Firm Marketing Theory and Practice: Insights From The Outside. Journal of Research in Marketing and Entrepreneurship, 4(2), pp.134-157.
In-text: (Forbes, 2016)
Your Bibliography: Forbes, K., 2016. Examining the Beauty Industry’s Use of Social Influencers. Undergraduate. Elon University.
In-text: (Gao and Feng, 2016)
Your Bibliography: Gao, Q. and Feng, C., 2016. Branding with social media: User gratifications, usage patterns, and brand message content strategies. Computers in Human Behavior, 63, pp.868-890.
In-text: (Geyser, 2018)
Your Bibliography: Geyser, W., 2018. Meet the Top 25 Instagram Influencers of our time. [online] Influencer Marketing Hub. Available at: <https://influencermarketinghub.com/top-25-instagram-influencers/> [Accessed 3 February 2019].
In-text: (Gilliland, 2018)
Your Bibliography: Gilliland, N., 2018. Transparency in influencer marketing: Where are we now?. [Blog] E-Consultancy, Available at: <https://econsultancy.com/transparency-in-influencer-marketing-where-are-we-now/?cmpid=ECON-PULSE-US-031018&utm_medium=email&utm_source=newsletter&utm_campaign=ECON-PULSE-US-031018&adg=> [Accessed 16 December 2018].
In-text: (Global Web Index, 2018)
Your Bibliography: Global Web Index, 2018. Social Flagship Report. [online] Global Web Index, p.13. Available at: <https://www.globalwebindex.com/reports/social?__hstc=194337778.f23c92391b85441b7625313dda45cd79.1545346664611.1545346664611.1545346664611.1&__hssc=194337778.1.1545346664612&__hsfp=3018624768> [Accessed 20 December 2018].
In-text: (Gómez-Suárez, Martínez-Ruiz and Martínez-Caraballo, 2017)
Your Bibliography: Gómez-Suárez, M., Martínez-Ruiz, M. and Martínez-Caraballo, N., 2017. Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review. Frontiers in Psychology, 08.
In-text: (Gupta and Harris, 2010)
Your Bibliography: Gupta, P. and Harris, J., 2010. How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Research, 63(9-10), pp.1041-1049.
In-text: (Harrigan, Evers, Miles and Daly, 2017)
Your Bibliography: Harrigan, P., Evers, U., Miles, M. and Daly, T., 2017. Customer engagement with tourism social media brands. Tourism Management, 59, pp.597-609.
In-text: (Harris, 2008)
Your Bibliography: Harris, M., 2008. Handbook of research in international human resource management. New York, NY: Lawrence Erlbaum Associates.
In-text: (Hesse-Biber, 2011)
Your Bibliography: Hesse-Biber, S., 2011. Mixed methods research. New York: Guilford Press.
In-text: (Horton and Richard Wohl, 1956)
Your Bibliography: Horton, D. and Richard Wohl, R., 1956. Mass Communication and Para-Social Interaction. Psychiatry, 19(3), pp.215-229.
In-text: (MediaKix, 2016)
Your Bibliography: HOW BRANDS CAN REACH NEW AUDIENCES WITH MICRO-INFLUENCERS. 2016. MediaKix. [online] Available at: <http://mediakix.com/2016/06/micro-influencers-definition-marketing> [Accessed 4 February 2019].
In-text: (Huete-Alcocer, 2017)
Your Bibliography: Huete-Alcocer, N., 2017. A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior. Frontiers in Psychology, 8.
In-text: (Influencer Marketing Hub, 2019)
Your Bibliography: Influencer Marketing Hub, 2019. The State of Influencer Marketing 2019. [online] Influencer Marketing HUb. Available at: <https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/> [Accessed 2 April 2019].
In-text: (Influencer Marketing Agencies in the UK you Should Get to Know, n.d.)
Your Bibliography: Influencer Marketing Hub. n.d. Influencer Marketing Agencies in the UK you Should Get to Know. [online] Available at: <https://influencermarketinghub.com/influencer-marketing-agencies-uk/> [Accessed 2 April 2019].
In-text: (Jaakonmäki, Müller and vom Brocke, 2017)
Your Bibliography: Jaakonmäki, R., Müller, O. and vom Brocke, J., 2017. The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In: Proceedings of the 50th Hawaii International Conference on System Sciences7. pp.1152-1153.
In-text: (Joseph, 1982)
Your Bibliography: Joseph, W., 1982. The Credibility of Physically Attractive Communicators: A Review. Journal of Advertising, 11(3), pp.15-24.
In-text: (Kahle and Homer, 1985)
Your Bibliography: Kahle, L. and Homer, P., 1985. Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11(4), p.954.
In-text: (Kallas, 2018)
Your Bibliography: Kallas, P., 2018. [online] Dreamgrow.com. Available at: <https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/> [Accessed 3 February 2019].
In-text: (Kapitan and Silvera, 2015)
Your Bibliography: Kapitan, S. and Silvera, D., 2015. From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Marketing Letters, 27(3), pp.553-567.
In-text: (Keane, 2018)
Your Bibliography: Keane, L., 2018. Why Brands Need to Understand the Consumer Buying Process. [online] GlobalWebIndex Blog. Available at: <https://blog.globalwebindex.com/marketing/consumer-buying-process/> [Accessed 20 December 2018].
In-text: (Khamis, Ang and Welling, 2016)
Your Bibliography: Khamis, S., Ang, L. and Welling, R., 2016. Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2), pp.191-208.
In-text: (Kumar and Mirchandani, 2013)
Your Bibliography: Kumar, V. and Mirchandani, R., 2013. Increasing the ROI of social media marketing. IEEE Engineering Management Review, 41(3), pp.17-23.
In-text: (Lee et al., 2011)
Your Bibliography: Lee, M., Shi, N., Cheung, C., Lim, K. and Sia, C., 2011. Consumer's decision to shop online: The moderating role of positive informational social influence. Information & Management, 48(6), pp.185-191.
In-text: (Leṿin, 2018)
Your Bibliography: Leṿin, A., 2018. The 2018 influencer marketing handbook. pp.10 -14.
In-text: (Lin and Kim, 2016)
Your Bibliography: Lin, C. and Kim, T., 2016. Predicting user response to sponsored advertising on social media via the technology acceptance model. Computers in Human Behavior, 64, pp.710-718.
In-text: (Lin, Bruning and Swarna, 2018)
Your Bibliography: Lin, H., Bruning, P. and Swarna, H., 2018. Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons, 61(3), pp.431-442.
In-text: (Loureiro, Costa and Panchapakesan, 2017)
Your Bibliography: Loureiro, S., Costa, I. and Panchapakesan, P., 2017. A passion for fashion. International Journal of Retail & Distribution Management, 45(5), pp.468-484.
In-text: (Loureiro, Costa and Panchapakesan, 2017)
Your Bibliography: Loureiro, S., Costa, I. and Panchapakesan, P., 2017. A passion for fashion. International Journal of Retail & Distribution Management, 45(5), pp.468-484.
In-text: (Luo, Zhang and Duan, 2012)
Your Bibliography: Luo, X., Zhang, J. and Duan, W., 2012. Social Media and Firm Equity Value. SSRN Electronic Journal,.
In-text: (Mangold and Faulds, 2009)
Your Bibliography: Mangold, W. and Faulds, D., 2009. Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), pp.357-365.
In-text: (More and Lingam, 2017)
Your Bibliography: More, J. and Lingam, C., 2017. A SI model for social media influencer maximization. Applied Computing and Informatics,.
In-text: (Ohanian, 1990)
Your Bibliography: Ohanian, R., 1990. Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), pp.39-52.
In-text: (Okazaki and Taylor, 2013)
Your Bibliography: Okazaki, S. and Taylor, C., 2013. Social media and international advertising: theoretical challenges and future directions. International Marketing Review, 30(1), pp.56-71.
In-text: (PLATON, 2018)
Your Bibliography: PLATON, O., 2018. An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media. [online] Doaj.org. Available at: <https://doaj.org/article/c0f56c8ea0744cf7a81b29d4a4fd0486> [Accessed 20 December 2018].
In-text: (Popp and Woratschek, 2016)
Your Bibliography: Popp, B. and Woratschek, H., 2016. Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19(2), pp.183-197.
In-text: (Powers et al., 2012)
Your Bibliography: Powers, T., Advincula, D., Austin, M., Graiko, S. and Snyder, J., 2012. Digital and Social Media In the Purchase Decision Process. Journal of Advertising Research, 52(4), pp.479-489.
In-text: (Rantanen, 2017)
Your Bibliography: Rantanen, J., 2017. Celebrity Endorsement in Social Media Marketing. Undergraduate. Haag-Helia University of the applied sciences.
In-text: (Rejón-Guardia, Martínez-López, Esteban-Millat and Gázquez-Abad, 2016)
Your Bibliography: Rejón-Guardia, F., Martínez-López, F., Esteban-Millat, I. and Gázquez-Abad, J., 2016. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats. Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, pp.133-134.
In-text: (Reza Jalilvand and Samiei, 2012)
Your Bibliography: Reza Jalilvand, M. and Samiei, N., 2012. The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning, 30(4), pp.460-476.
In-text: (Risius and Beck, 2015)
Your Bibliography: Risius, M. and Beck, R., 2015. Effectiveness of corporate social media activities in increasing relational outcomes. Information & Management, 52(7), pp.824-839.
In-text: (Roshwalb, Katz and Lazarsfeld, 1956)
Your Bibliography: Roshwalb, I., Katz, E. and Lazarsfeld, P., 1956. Personal Influence: The Part Played by People in the Flow of Mass Communications. Journal of Marketing, 21(1), p.129.
In-text: (Sahelices-Pinto and Rodríguez-Santos, 2014)
Your Bibliography: Sahelices-Pinto, C. and Rodríguez-Santos, C., 2014. E-WoM and 2.0 Opinion Leaders. Journal of Food Products Marketing, 20(3), pp.244-261.
In-text: (Saunders, Lewis and Thornhill, 2012)
Your Bibliography: Saunders, M., Lewis, P. and Thornhill, A., 2012. Research methods for business students. 6th ed. Edinburgh: Pearsons Education Limited.
In-text: (Serra Cantallops and Salvi, 2014)
Your Bibliography: Serra Cantallops, A. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, pp.41-51.
In-text: (Smith, 2010)
Your Bibliography: Smith, B., 2010. The evolution of the blogger: Blogger considerations of public relations-sponsored content in the blogosphere. Public Relations Review, 36(2), pp.175-177.
In-text: (Stewart, 2016)
Your Bibliography: Stewart, R., 2016. The Drum. [online] Lord & Taylor reviews use of social influencers following FTC Instagram settlement. Available at: <https://www.thedrum.com/news/2016/03/17/lord-taylor-reviews-use-social-influencers-following-ftc-instagram-settlement> [Accessed 29 January 2019].
In-text: (Steyn et al., 2011)
Your Bibliography: Steyn, P., Ewing, M., van Heerden, G., Pitt, L. and Windisch, L., 2011. From whence it came. International Journal of Advertising, 30(1), pp.133-160.
In-text: (Sudha and Sheena, 2017)
Your Bibliography: Sudha, M. and Sheena, K., 2017. Impact of Influencers in Consumer Decision Process: the Fashion Industry. SCMS Journal of Indian Management,, [online] pp.16-19. Available at: <https://www.scms.edu.in/uploads/journal/articles/article_12.pdf> [Accessed 20 December 2018].
In-text: (Swani et al., 2017)
Your Bibliography: Swani, K., Milne, G., Brown, B., Assaf, A. and Donthu, N., 2017. What messages to post? Evaluating the popularity of social media communications in business versus consumer markets. Industrial Marketing Management, 62, pp.77-87.
In-text: (Swant, 2016)
Your Bibliography: Swant, M., 2016. Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends. [online] Adweek.com. Available at: <http://www.adweek.com/digital/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367/> [Accessed 15 March 2019].
In-text: (van Burg, Podoynitsyna, Beck and Lommelen, 2012)
Your Bibliography: van Burg, E., Podoynitsyna, K., Beck, L. and Lommelen, T., 2012. Directive Deficiencies: How Resource Constraints Direct Opportunity Identification in SMEs. Journal of Product Innovation Management, 29(6), pp.1000-1011.
In-text: (Van der Waldt, M van Loggerenberg and Wehmeyer, 2009)
Your Bibliography: Van der Waldt, D., M van Loggerenberg, M. and Wehmeyer, L., 2009. Celebrity endorsements versus created spokespersons in advertising: a survey among students. South African Journal of Economic and Management Sciences, 12(1), pp.100-114.
In-text: (Wiedmann, Hennigs and Langner, 2010)
Your Bibliography: Wiedmann, K., Hennigs, N. and Langner, S., 2010. Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing. Journal of Global Fashion Marketing, 1(3), pp.142-153.
In-text: (Wissman, 2018)
Your Bibliography: Wissman, B., 2018. Micro-Influencers: The Marketing Force Of The Future?. [online] Forbes.com. Available at: <https://www.forbes.com/sites/barrettwissman/2018/03/02/micro-influencers-the-marketing-force-of-the-future/> [Accessed 3 February 2019].
In-text: (Wu, 2016)
Your Bibliography: Wu, C., 2016. The performance impact of social media in the chain store industry. Journal of Business Research, 69(11), pp.5310-5316.
In-text: (Yang, 2016)
Your Bibliography: Yang, F., 2016. Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions. Journal of Hospitality & Tourism Research, 41(1), pp.93-127.
In-text: (Yang, 2016)
Your Bibliography: Yang, F., 2016. Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions. Journal of Hospitality & Tourism Research, 41(1), pp.93-127.
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