advertising essay - Comparative Literature bibliographies - in Harvard style

In-text: (Brook, 2004)

Your Bibliography: Brook, S., 2004. Secret of Lynx's success revealed. [online] the Guardian. Available at: <https://www.theguardian.com/media/2004/nov/18/advertising.marketingandpr> [Accessed 2 January 2022].

In-text: (Chapman and Farey-Jones, 2011)

Your Bibliography: Chapman, M. and Farey-Jones, D., 2011. Lynx ads banned for degrading women and reaching kids. [online] Campaignlive.co.uk. Available at: <https://www.campaignlive.co.uk/article/lynx-ads-banned-degrading-women-reaching-kids/1105465> [Accessed 3 December 2021].

In-text: (Cherry, 2020)

Your Bibliography: Cherry, K., 2020. How Cultural Norms Influence Behavior and Gender Value. [online] Verywell Mind. Available at: <https://www.verywellmind.com/what-is-gender-schema-theory-2795205> [Accessed 3 January 2021].

In-text: (Hofstede Insights, 2021)

Your Bibliography: Hofstede Insights, 2021. Country Comparison - Hofstede Insights. [online] Hofstede Insights. Available at: <https://www.hofstede-insights.com/country-comparison/the-uk/> [Accessed 4 January 2022].

In-text: (Merkin, 2015)

Your Bibliography: Merkin, R., 2015. The relationship between Individualism and Collectivism. Journal of Intercultural communication, [online] p.3. Available at: <https://www.immi.se/intercultural/nr39/merkin.html> [Accessed 6 January 2022].

In-text: (Middleton, 2017)

Your Bibliography: Middleton, A., 2017. 23 Types of Advertising Appeals Most Commonly Used by Brands. [online] Visme Blog. Available at: <https://visme.co/blog/types-of-advertising-appeals/> [Accessed 4 January 2021].

In-text: (National Education Union, 2019)

Your Bibliography: National Education Union, 2019. Equal pay and The Equal Pay Act 1970. [online] NEU. Available at: <https://neu.org.uk/advice/equal-pay-and-equal-pay-act-1970> [Accessed 6 January 2022].

In-text: (Phior, 2013)

Your Bibliography: Phior, S., 2013. Marketing in China- Rub A Dub Dub.. [online] Sagon-Phior. Available at: <https://sagon-phior.com/insights/rub-a-dub-dub-three-men-in-a-tub/> [Accessed 4 January 2021].

In-text: (Poulter, 2011)

Your Bibliography: Poulter, S., 2011. 'Degrading' Lynx adverts featuring glamour model Lucy Pinder banned by watchdog. [online] Mail Online. Available at: <https://www.dailymail.co.uk/news/article-2064946/Degrading-Lynx-adverts-featuring-Lucy-Pinder-banned-watchdog.html> [Accessed 2 January 2022].

In-text: (Reichert and Lambiase, 2002)

Your Bibliography: Reichert, T. and Lambiase, J., 2002. Sex in Advertising: Perspectives on the Erotic Appeal. London: Taylor & Francis Group, pp.173, 273.

In-text: (Statista Research Department, 2021)

Your Bibliography: Statista Research Department, 2021. Leading brands of anti-perspirants for men in the UK 2018-2020 | Statista. [online] Statista. Available at: <https://www.statista.com/statistics/305030/brands-of-anti-perspirants-and-body-spray-deodorants-for-men-uk/> [Accessed 3 January 2022].

In-text: (Unilever, 2021)

Your Bibliography: Unilever, 2021. Lynx. [online] Unilever. Available at: <https://www.unilever.co.uk/brands/beauty-personal-care/lynx/> [Accessed 18 November 2021].

In-text: (Vinney, 2019)

Your Bibliography: Vinney, C., 2019. Gender Schema Theory Explained. [online] ThoughtCo. Available at: <https://www.thoughtco.com/gender-schema-4707892> [Accessed 3 January 2021].

In-text: (Watson, 2021)

Your Bibliography: Watson, I., 2021. Sex sells: lessons in depicting real women in advertising. [online] The Drum. Available at: <https://www.thedrum.com/news/2021/03/10/sex-sells-lessons-depicting-real-women-advertising> [Accessed 2 January 2022].

In-text: (Woolpert, 2021)

Your Bibliography: Woolpert, J., 2021. Uncertainty Avoidance Tolerance. [online] Intercultural Communication:  a joint project between Effat University, Jeddah, Saudi Arabia and Hope College, Holland, MI, USA. Available at: <http://hopeinterculturalcomm.weebly.com/uncertainty-avoidance-tolerance.html> [Accessed 4 January 2022].