dfssff - Comparative Literature bibliographies - in Harvard style

In-text: (Audi, Masri and Ghazzawi, 2015)

Your Bibliography: Audi, M., Masri, R. and Ghazzawi, K., 2015. The Effect of Celebrity Endorsement on Creating Brand Loyalty: An Application on the Lebanese Cosmetic Sector’s Demand. International Journal of Business Management and Economic Research, [online] 6, p.227. Available at: <http://www.ijbmer.com/docs/volumes/vol6issue5/ijbmer2015060504.pdf> [Accessed 9 December 2018].

In-text: (Easterby-Smith, 2018)

Your Bibliography: Easterby-Smith, M., 2018. Management and business research. UK: Sage Publications.

In-text: (Foong and Yazdanifard, 2014)

Your Bibliography: Foong, S. and Yazdanifard, R., 2014. Celebrity Endorsement as Marketing Tool. [ebook] Research Gate. Available at: <https://www.researchgate.net/publication/264705958_Celebrity_Endorsement_as_a_Marketing_Tool> [Accessed 7 December 2018].

In-text: (Garber, 2018)

Your Bibliography: Garber, M., 2018. Why Do We Call Celebrities 'Stars'?. [online] The Atlantic. Available at: <https://www.theatlantic.com/entertainment/archive/2017/02/why-are-celebrities-known-as-stars/517674/> [Accessed 5 December 2018].

In-text: (Giles, 2010)

Your Bibliography: Giles, D., 2010. Parasocial Relationships. [ebook] Research Gate, p.5. Available at: <https://www.researchgate.net/publication/263088893_Parasocial_relationships> [Accessed 4 December 2018].

In-text: (Hartmann, 2018)

Your Bibliography: Hartmann, T., 2018. Parasocial interactions and paracommunication with new media characters. [ebook] Research Gate. Available at: <https://www.researchgate.net/profile/Tilo_Hartmann/publication/280880448_Parasocial_interactions_and_paracommunication_with_new_media_characters/links/55ca05f308aeca747d69db25/Parasocial-interactions-and-paracommunication-with-new-media-characters.pdf> [Accessed 8 December 2018].

In-text: (Jaffari and Hunjra, 2017)

Your Bibliography: Jaffari, S. and Hunjra, A., 2017. Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristic and Consumers Purchase intention. [ebook] Abasyn University journal of Social Sciences, pp.331, 332, 333. Available at: <http://eds.a.ebscohost.com.bathspa.idm.oclc.org/eds/pdfviewer/pdfviewer?vid=1&sid=04107db0-8478-4d7a-88e1-01716dce53ab%40sdc-v-sessmgr02> [Accessed 8 December 2018].

In-text: (Ledbetter, 2018)

Your Bibliography: Ledbetter, O., 2018. Fame vs. Followers: How Millennials are Redefining the Role of Celebrities | Millennial Marketing. [online] Millennial Marketing. Available at: <http://www.millennialmarketing.com/2017/07/fame-vs-followers-how-millennials-are-redefining-the-role-of-celebrities/> [Accessed 8 December 2018].

In-text: (Nouri, 2018)

Your Bibliography: Nouri, M., 2018. The power of influence: Traditional celebrity vs Social media influencer. [ebook] Scholar Commons, p.332. Available at: <https://scholarcommons.scu.edu/cgi/viewcontent.cgi?article=1032&context=engl_176> [Accessed 4 December 2018].

In-text: (Social Research Update 35: The importance of pilot studies, 2018)

Your Bibliography: Sru.soc.surrey.ac.uk. 2018. Social Research Update 35: The importance of pilot studies. [online] Available at: <http://sru.soc.surrey.ac.uk/SRU35.html> [Accessed 9 December 2018].

In-text: (Wang and Scheinbaum, 2017)

Your Bibliography: Wang, S. and Scheinbaum, A., 2017. Enhancing Brand Credibility Via Celebrity Endorsement. Journal of Advertising Research, [online] 58(1), pp.16-32. Available at: <http://eds.a.ebscohost.com.bathspa.idm.oclc.org/eds/pdfviewer/pdfviewer?vid=1&sid=f3889b52-9081-4ea9-8a20-bef5317b0efb%40sdc-v-sessmgr05> [Accessed 4 December 2018].