These are the sources and citations used to research Celebrity Endorsement. This bibliography was generated on Cite This For Me on

  • E-book or PDF

    Anon

    2015

    In-text: (2015)

    Your Bibliography: 2015. 1st ed. [ebook] Available at: <http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf> [Accessed 6 January 2015].

  • Journal

    Aaker, J. L.

    Dimensions of Brand Personality

    1997 - Journal of Marketing Research

    In-text: (Aaker, 1997)

    Your Bibliography: Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), p.347.

  • Website

    Britney Spears Discography: Taiwan Toyota Promo Cd/Vcd

    In-text: (Britney Spears Discography: Taiwan Toyota Promo Cd/Vcd, n.d.)

    Your Bibliography: Britneydiscography.blogspot.se. n.d. Britney Spears Discography: Taiwan Toyota Promo Cd/Vcd. [online] Available at: <http://britneydiscography.blogspot.se/2008/05/taiwan-toyota-promo-cdvcd.html> [Accessed 6 January 2015].

  • Report

    Ferguson, R.

    BORN THIS WAY: The Millennial Loyalty Survey

    2012 - Aima Inc

    In-text: (Ferguson, 2012)

    Your Bibliography: Ferguson, R., 2012. BORN THIS WAY: The Millennial Loyalty Survey. How Generation Y will reshape customer loyalty. [online] Aima Inc. Available at: <http://www.aimia.com/content/dam/aimiawebsite/CaseStudiesWhitepapersResearch/english/Aimia_GenY_US.pdf> [Accessed 6 January 2015].

  • Report

    IBS® Case Development Centre

    Celebrity Endorsement - Through the Ages

    2004

    In-text: (IBS® Case Development Centre, 2004)

    Your Bibliography: IBS® Case Development Centre, 2004. Celebrity Endorsement - Through the Ages. [online] Available at: <http://www.ibscdc.org/Free%20Cases/Celebrity%20Endorsement%20Through%20the%20Ages%20p4.htm> [Accessed 6 January 2015].

  • Journal

    Loroz, P. S. and Helgeson, J. G.

    Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

    2013 - The Journal of Marketing Theory and Practice

    In-text: (Loroz and Helgeson, 2013)

    Your Bibliography: Loroz, P. and Helgeson, J., 2013. Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations. The Journal of Marketing Theory and Practice, 21(3), pp.289-306.

  • Report

    Parment, A.

    Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing

    2013 - Stockholm University School of Business, Stockholm University - Stockholm

    In-text: (Parment, 2013)

    Your Bibliography: Parment, A., 2013. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. [online] Stockholm: Stockholm University School of Business, Stockholm University. Available at: <http://www.sciencedirect.com/science/article/pii/S096969891200149X> [Accessed 6 January 2015].

  • Report

    Pew Research Center

    Millennials - A portrait of Generation Next

    2010

    In-text: (Pew Research Center, 2010)

    Your Bibliography: Pew Research Center, 2010. Millennials - A portrait of Generation Next. [online] Available at: <http://www.pewsocialtrends.org/files/2010/10/millennials-confidentconnected-open-to-change.pdf> [Accessed 6 January 2015].

  • Book

    Twenge, J. M.

    Generation me

    2006 - Free Press - New York

    In-text: (Twenge, 2006)

    Your Bibliography: Twenge, J., 2006. Generation me. New York: Free Press.

  • Journal

    Zwilling, M. and Fruchter, G. E.

    Matching Product Attributes to Celebrities Who Reinforce the Brand: An Innovative Algorithmic Selection Model

    2014 - J. Adv. Res.

    In-text: (Zwilling and Fruchter, 2014)

    Your Bibliography: Zwilling, M. and Fruchter, G., 2014. Matching Product Attributes to Celebrities Who Reinforce the Brand: An Innovative Algorithmic Selection Model. J. Adv. Res., 53(4), p.391.

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