These are the sources and citations used to research Celebrity Endorsement. This bibliography was generated on Cite This For Me on
Your Bibliography: 2015. 1st ed. [ebook] Available at: <http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf> [Accessed 6 January 2015].
In-text: (Aaker, 1997)
Your Bibliography: Aaker, J., 1997. Dimensions of Brand Personality. Journal of Marketing Research, 34(3), p.347.
In-text: (Britney Spears Discography: Taiwan Toyota Promo Cd/Vcd, n.d.)
Your Bibliography: Britneydiscography.blogspot.se. n.d. Britney Spears Discography: Taiwan Toyota Promo Cd/Vcd. [online] Available at: <http://britneydiscography.blogspot.se/2008/05/taiwan-toyota-promo-cdvcd.html> [Accessed 6 January 2015].
In-text: (Ferguson, 2012)
Your Bibliography: Ferguson, R., 2012. BORN THIS WAY: The Millennial Loyalty Survey. How Generation Y will reshape customer loyalty. [online] Aima Inc. Available at: <http://www.aimia.com/content/dam/aimiawebsite/CaseStudiesWhitepapersResearch/english/Aimia_GenY_US.pdf> [Accessed 6 January 2015].
In-text: (IBS® Case Development Centre, 2004)
Your Bibliography: IBS® Case Development Centre, 2004. Celebrity Endorsement - Through the Ages. [online] Available at: <http://www.ibscdc.org/Free%20Cases/Celebrity%20Endorsement%20Through%20the%20Ages%20p4.htm> [Accessed 6 January 2015].
In-text: (Loroz and Helgeson, 2013)
Your Bibliography: Loroz, P. and Helgeson, J., 2013. Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations. The Journal of Marketing Theory and Practice, 21(3), pp.289-306.
In-text: (Parment, 2013)
Your Bibliography: Parment, A., 2013. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. [online] Stockholm: Stockholm University School of Business, Stockholm University. Available at: <http://www.sciencedirect.com/science/article/pii/S096969891200149X> [Accessed 6 January 2015].
In-text: (Pew Research Center, 2010)
Your Bibliography: Pew Research Center, 2010. Millennials - A portrait of Generation Next. [online] Available at: <http://www.pewsocialtrends.org/files/2010/10/millennials-confidentconnected-open-to-change.pdf> [Accessed 6 January 2015].
In-text: (Twenge, 2006)
Your Bibliography: Twenge, J., 2006. Generation me. New York: Free Press.
In-text: (Zwilling and Fruchter, 2014)
Your Bibliography: Zwilling, M. and Fruchter, G., 2014. Matching Product Attributes to Celebrities Who Reinforce the Brand: An Innovative Algorithmic Selection Model. J. Adv. Res., 53(4), p.391.
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