Feminism and Advertising Post Feminism marketing - Gender Studies bibliographies - in Harvard style

In-text: (P&G Annual Report 2014, 2014)

Your Bibliography: 2014. P&G Annual Report 2014. [online] Available at: <http://www.pginvestor.com/interactive/lookandfeel/4004124/PG_Annual_Report_2014.pdf> [Accessed 22 April 2015].

In-text: (AdWeek, 2014)

Your Bibliography: AdWeek, 2014. These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?'. [online] Available at: <http://www.adweek.com/news/technology/these-stats-prove-femvertising-works-160704> [Accessed 15 February 2015].

In-text: (Always, 2014)

Your Bibliography: Always, 2014. Always - #LikeAGirl. [video] Available at: <https://www.youtube.com/watch?v=XjJQBjWYDTs> [Accessed 28 January 2015].

In-text: (Amariglio and Callari, 1989)

Your Bibliography: Amariglio, J. and Callari, A., 1989. Marxian Value Theory and the Problem of the Subject: The Role of Commodity Fetishism. Rethinking Marxism, 2(3), pp.31-60.

In-text: (Andrews, Talbot and Cameron, 2000)

Your Bibliography: Andrews, M., Talbot, M. and Cameron, D., 2000. ”A Self off the Shelf? Consuming Women’s Empowerment” in All the world and her husband. London: Cassell.

In-text: (Attwood, 2009)

Your Bibliography: Attwood, F., 2009. Mainstreaming sex. London: I.B. Tauris.

In-text: (Attwood, 2009)

Your Bibliography: Attwood, F., 2009. Mainstreaming sex. London: I.B. Tauris.

In-text: (Banet-Weiser, 2012)

Your Bibliography: Banet-Weiser, S., 2012. Authentic?. New York: NYU Press.

In-text: (Banet-Weiser, 2015)

Your Bibliography: Banet-Weiser, S., 2015. Keynote Address: Media, Markets, Gender: Economies of Visibility in a Neoliberal Moment. The Communication Review, 18(1), pp.53-70.

In-text: (Barthes, 1988)

Your Bibliography: Barthes, R., 1988. The semiotic challenge. New York: Hill and Wang.

In-text: (Bates, 2010)

Your Bibliography: Bates, L., 2010. Everyday sexism. London: Simon & Schuster.

In-text: (Bates, 2015)

Your Bibliography: Bates, L., 2015. Everyday sexism. 2nd ed. London: Simon & Schuster.

In-text: (Baumgardner, 2011)

Your Bibliography: Baumgardner, J., 2011. F'em!: goo goo, gaga, and some thoughts on balls. [S.l.]: [s.n.].

In-text: (Baxter and Cosslett, 2014)

Your Bibliography: Baxter, H. and Cosslett, R., 2014. The vagenda. London: Random House.

In-text: (Beauvoir, 1953)

Your Bibliography: Beauvoir, S., 1953. The second sex. New York: Knopf.

In-text: (Beauvoir, Borde and Malovany-Chevallier, 2010)

Your Bibliography: Beauvoir, S., Borde, C. and Malovany-Chevallier, S., 2010. The second sex. New York: Alfred A. Knopf.

In-text: (Berbrier, 2000)

Your Bibliography: Berbrier, M., 2000. Advertising and the End of the World. Teaching Sociology, 28(1), p.94.

In-text: (Bergenstock and Maskulka, 2001)

Your Bibliography: Bergenstock, D. and Maskulka, J., 2001. The de beers story: are diamonds forever?. Business Horizons, 44(3), pp.37-44.

In-text: (Blinde and Taub, 1992)

Your Bibliography: Blinde, E. and Taub, D., 1992. WOMEN ATHLETES AS FALSELY ACCUSED DEVIANTS: Managing the Lesbian Stigma. The Sociological Quarterly, 33(4), p.521.

In-text: (Blloshmi, 2013)

Your Bibliography: Blloshmi, A., 2013. Advertising in Post-Feminism: The Return of Sexism in Visual Culture?. Journal of Promotional Communications, 1(1 Inaugural Issue).

In-text: (Bovée and Arens, 1982)

Your Bibliography: Bovée, C. and Arens, W., 1982. Contemporary advertising. Homewood, Ill.: R.D. Irwin.

In-text: (Breines, 2006)

Your Bibliography: Breines, W., 2006. The trouble between us. Oxford: Oxford University Press.

In-text: (Burgess, 2013)

Your Bibliography: Burgess, L., 2013. Testing the Appeals of Feminist Ideologies in Female Athletic Advertising. ELON JOURNAL OF UNDERGRADUATE RESEARCH IN COMMUNICATIONS, 4(2), pp.1-3.

In-text: (Butler, 2013)

Your Bibliography: Butler, J., 2013. For White Girls Only?: Postfeminism and the Politics of Inclusion. Feminist Formations, 25(1), pp.35-58.

In-text: (Carastathis, 2014)

Your Bibliography: Carastathis, A., 2014. The Concept of Intersectionality in Feminist Theory. Philosophy Compass, 9(5), pp.304-314.

In-text: (Cartmell and Whelehan, 1999)

Your Bibliography: Cartmell, D. and Whelehan, I., 1999. Adaptations. London: Routledge.

In-text: (Chandler, 2002)

Your Bibliography: Chandler, D., 2002. Semiotics for beginners. London: Routledge.

In-text: (Ciambriello and Griner, 2015)

Your Bibliography: Ciambriello, R. and Griner, D., 2015. Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad. [online] AdWeek. Available at: <http://www.adweek.com/news/advertising-branding/hugely-popular-girl-campaign-always-will-return-sunday-super-bowl-ad-162619> [Accessed 22 April 2015].

In-text: (Ciccone, 2014)

Your Bibliography: Ciccone, M., 2014. What’s with the ‘Post’ in Postfeminism?. [Blog] GENDER AND POP CULTURE, Available at: <https://tcnjwgs220.wordpress.com/2014/10/25/whats-with-the-post-in-postfeminism/> [Accessed 18 March 2015].

In-text: (Cochrane, 2013)

Your Bibliography: Cochrane, K., 2013. All the Rebel Women: The rise of the fourth wave of feminism. London: Guardian Shorts (Kindle Edition).

In-text: (Condon, 2015)

Your Bibliography: Condon, J., 2015. Being "Like A Girl" in the Twenty-First Century: Branding and Identity Through Cultural Conversation. Undergraduate. Scripps Senior Theses at Claremont.

In-text: (Connor, 2015)

Your Bibliography: Connor, L., 2015. Emma Watson’s 7 rules for being a male feminist. [online] GQ. Available at: <http://www.gq-magazine.co.uk/comment/articles/2015-03/emma-watson-male-feminism-7-rules-heforshe-facebook-q-and-a> [Accessed 17 April 2015].

In-text: (Coppock, Haydon and Richter, 2014)

Your Bibliography: Coppock, V., Haydon, D. and Richter, I., 2014. The Illusions Of Post-Feminism. Hoboken: Taylor and Francis.

In-text: (Cortese, 2007)

Your Bibliography: Cortese, A., 2007. Provocateur: : Images of Women and Minorities in Advertising. 3rd ed. Lanham: Rowman & Littlefield Publishers.

In-text: (Courtney and Lockeretz, 1971)

Your Bibliography: Courtney, A. and Lockeretz, S., 1971. A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements. Journal of Marketing Research, 8(1), p.92.

In-text: (Crasnow and Waugh, 2013)

Your Bibliography: Crasnow, S. and Waugh, J., 2013. Philosophical feminism in popular culture. Lanham: Lexington Books.

In-text: (Crawley, Foley and Shehan, 2008)

Your Bibliography: Crawley, S., Foley, L. and Shehan, C., 2008. Gendering bodies. Lanham: Rowman & Littlefield Publishers.

In-text: (Crenshaw, 1991)

Your Bibliography: Crenshaw, K., 1991. Mapping the Margins: Intersectionality, Identity Politics, and Violence against Women of Color. Stanford Law Review, 43(6), p.1241.

In-text: (Crenshaw, 2014)

Your Bibliography: Crenshaw, K., 2014. Justice Rising. [online] The Huffington Post. Available at: <http://www.huffingtonpost.com/kimberle-crenshaw/justice-rising_b_4733601.html?1391640629> [Accessed 18 March 2015].

In-text: (Daniels and Wartena, 2011)

Your Bibliography: Daniels, E. and Wartena, H., 2011. Athlete or Sex Symbol: What Boys Think of Media Representations of Female Athletes. Sex Roles, 65(7-8), pp.566-579.

In-text: (Davidson, 2015)

Your Bibliography: Davidson, L., 2015. Femvertising: Advertisers cash in on #feminism. The Telegraph, [online] Available at: <http://www.telegraph.co.uk/women/womens-life/11312629/Femvertising-Advertisers-cash-in-on-feminism.html> [Accessed 11 February 2015].

In-text: (Davies, Berger and Carlson, 1993)

Your Bibliography: Davies, J., Berger, B. and Carlson, A., 1993. The Family. London: IEA Health and Welfare Unit.

In-text: (De Lauretis, 1984)

Your Bibliography: De Lauretis, T., 1984. Alice doesn't. Bloomington: Indiana University Press.

In-text: (Dolby, 2005)

Your Bibliography: Dolby, S., 2005. Self-help books. Urbana: University of Illinois Press.

In-text: (Donovan, 2012)

Your Bibliography: Donovan, J., 2012. Feminist theory. New York: Continuum.

In-text: (#LikeAGirl, 2015)

Your Bibliography: Doublethink, Football and Literature, 2015. #LikeAGirl. Available at: <http://thebookofbrendan.tumblr.com/post/90238315391/likeagirl> [Accessed 17 March 2015].

In-text: (Driscoll, 2013)

Your Bibliography: Driscoll, B., 2013. Samsung 'Woman Of Steel' Competition Celebrates Women By Giving Them... A Kitchen. [online] The Huffington Post UK. Available at: <http://www.huffingtonpost.co.uk/2013/11/28/samsung-woman-of-steel-competition_n_4355182.html> [Accessed 24 April 2015].

In-text: (Women: Saviors of the world economy? - CNN.com, 2009)

Your Bibliography: Edition.cnn.com. 2009. Women: Saviors of the world economy? - CNN.com. [online] Available at: <http://edition.cnn.com/2009/WORLD/asiapcf/10/25/intl.women.global.economy/> [Accessed 4 February 2015].

In-text: (why is david cameron so afraid to call himself a feminist, 2014)

Your Bibliography: Elle. 2014. why is david cameron so afraid to call himself a feminist. [online] Available at: <http://www.elleuk.com/now-trending/david-cameron-afraid-feminist-shirt-meaning> [Accessed 17 April 2015].

In-text: (Eller, 1993)

Your Bibliography: Eller, C., 1993. Living in the lap of the Goddess. New York: Crossroad.

In-text: (Ermarth and Gorton, 2007)

Your Bibliography: Ermarth, E. and Gorton, K., 2007. Rewriting democracy. Aldershot, Hants, England: Ashgate.

In-text: (Evans, 1979)

Your Bibliography: Evans, S., 1979. Personal politics. New York: Knopf.

In-text: (Faircloth, 2013)

Your Bibliography: Faircloth, K., 2013. Buzz Off, Special K, We Don't Need Your Lecture on Fat Talk. [online] Jezebel. Available at: <http://jezebel.com/buzz-off-special-k-we-dont-need-your-lecture-on-fat-1481047640> [Accessed 26 February 2015].

In-text: (The story of a t-shirt - The Fawcett Society, 2014)

Your Bibliography: Fawcettsociety.org.uk. 2014. The story of a t-shirt - The Fawcett Society. [online] Available at: <http://www.fawcettsociety.org.uk/blog/story-t-shirt/> [Accessed 17 April 2015].

In-text: (Fetters, 2013)

Your Bibliography: Fetters, A., 2013. 4 Big Problems With 'The Feminine Mystique'. [online] The Atlantic. Available at: <http://www.theatlantic.com/sexes/archive/2013/02/4-big-problems-with-the-feminine-mystique/273069/> [Accessed 14 March 2015].

In-text: (Fields, 2007)

Your Bibliography: Fields, J., 2007. An Intimate Affair: Women, Lingerie and Sexuality. Berkeley: University of California Press, p.195.

In-text: (Fineman, 2014)

Your Bibliography: Fineman, M., 2014. When Not to Use Feminism to Sell Stuff to Women. [online] Harvard Business Review. Available at: <https://hbr.org/2014/10/when-not-to-use-feminism-to-sell-stuff-to-women/> [Accessed 25 February 2015].

In-text: (DenDen • View topic - Skinny Models and Society Ideals, 2009)

Your Bibliography: Forums.denden.co.uk. 2009. DenDen • View topic - Skinny Models and Society Ideals. [online] Available at: <http://forums.denden.co.uk/viewtopic.php?f=210&t=190631&start=50> [Accessed 26 February 2015].

In-text: (Frankenberg, 1993)

Your Bibliography: Frankenberg, R., 1993. White women, race matters. Minneapolis: University of Minnesota Press.

In-text: (Friedan, 1963)

Your Bibliography: Friedan, B., 1963. The feminine mystique. New York: W.W. Norton.

In-text: (Genz and Brabon, 2009)

Your Bibliography: Genz, S. and Brabon, B., 2009. Postfeminism. Edinburgh: Edinburgh University Press, p.77.

In-text: (Gill, 2007)

Your Bibliography: Gill, R., 2007. Gender and the media. Cambridge, UK: Polity.

In-text: (Gill, 2008)

Your Bibliography: Gill, R., 2008. Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising. Feminism & Psychology, 18(1), pp.35-60.

In-text: (Gill, 2009)

Your Bibliography: Gill, R., 2009. Beyond the `Sexualization of Culture' Thesis: An Intersectional Analysis of `Sixpacks',`Midriffs' and `Hot Lesbians' in Advertising. Sexualities, 12(2), pp.137-160.

In-text: (Gill, 2009)

Your Bibliography: Gill, R., 2009. Supersexualize Me! Advertising and ‘the midriffs’. In: F. Attwood, ed., 1st ed. London: I.B. Tauris.

In-text: (Ging, 2005)

Your Bibliography: Ging, D., 2005. A 'manual on masculinity'? The consumption and use of mediated images of masculinity among teenage boys in Ireland. Irish Journal of Sociology, 14(2), pp.29-52.

In-text: (Giroux, 1991)

Your Bibliography: Giroux, H., 1991. Postmodernism, feminism, and cultural politics. Albany: State University of New York Press.

In-text: (Goffman, 1979)

Your Bibliography: Goffman, E., 1979. Gender advertisements. New York: Harper & Row.

In-text: (Goldman, 1991)

Your Bibliography: Goldman, R., 1991. Commodity feminism. Critical Studies in Mass Communication, 8(3), pp.333-351.

In-text: (Greenfield, 2014)

Your Bibliography: Greenfield, L., 2014. At last, there’s no shame in acting 'like a girl’. [online] Telegraph. Available at: <http://www.telegraph.co.uk/women/womens-life/10961856/At-last-theres-no-shame-in-acting-like-a-girl.html> [Accessed 22 April 2015].

In-text: (Greer, 1971)

Your Bibliography: Greer, G., 1971. The female eunuch. New York: McGraw-Hill.

In-text: (Gummow, 2013)

Your Bibliography: Gummow, J., 2013. WATCH: How We as a Society Are Failing Our Boys. [online] Alternet. Available at: <http://www.alternet.org/culture/watch-how-we-society-are-failing-our-boys> [Accessed 4 May 2015].

In-text: (Guyatt, 2014)

Your Bibliography: Guyatt, R., 2014. Reclaiming the phrase ‘like a girl' | Women's Views on News. [online] Womensviewsonnews.org. Available at: <http://www.womensviewsonnews.org/2014/07/reclaiming-the-phrase-like-a-girl/> [Accessed 17 March 2015].

In-text: (Hains, 2012)

Your Bibliography: Hains, R., 2012. Growing up with girl power. New York: Peter Lang.

In-text: (Halbert, 1997)

Your Bibliography: Halbert, C., 1997. TOUGH ENOUGH AND WOMAN ENOUGH: Stereotypes, Discrimination, and Impression Management Among Women Professional Boxers. Journal of Sport & Social Issues, 21(1), p.11.

In-text: (Hammond, 2015)

Your Bibliography: Hammond, N., 2015. Helen Mirren's debut TV ad for L’Oréal Paris - Fashion Videos - Telegraph. [online] Fashion.telegraph.co.uk. Available at: <http://fashion.telegraph.co.uk/videos/TMG11395519/Helen-Mirrens-debut-TV-ad-for-LOreal-Paris.html> [Accessed 22 March 2015].

In-text: (Harrison, 2015)

Your Bibliography: Harrison, A., 2015. How To Be A Male Feminist - Esquire. [online] Esquire. Available at: <http://www.esquire.co.uk/culture/article/7764/male-feminism/> [Accessed 17 April 2015].

In-text: (Home - HeForShe, 2015)

Your Bibliography: HeForShe. 2015. Home - HeForShe. [online] Available at: <http://www.heforshe.org/> [Accessed 17 April 2015].

In-text: (Hemmings, 1982)

Your Bibliography: Hemmings, S., 1982. Girls are powerful. London: Sheba Feminist Publishers.

In-text: (Henry, 2004)

Your Bibliography: Henry, A., 2004. Not my mother's sister. Bloomington: Indiana University Press.

In-text: (Her Majesty’s Government, 2013)

Your Bibliography: Her Majesty’s Government, 2013. Inspired by 2012: The legacy from the London 2012 Olympic and Paralympic Games. [online] Gov.uk. Available at: <http://www.gov.uk/government/uploads/system/uploads/attachment_data/file/224148/2901179_OlympicLegacy_acc.pdf> [Accessed 29 April 2015].

In-text: (Hochschild, 1994)

Your Bibliography: Hochschild, A., 1994. The Commercial Spirit of Intimate Life and the Abduction of Feminism: Signs from Women's Advice Books. Theory, Culture & Society, 11(2), pp.1-24.

In-text: (Holbrook and Batra, 1987)

Your Bibliography: Holbrook, M. and Batra, R., 1987. Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising. Journal of Consumer Research, 14(3), p.404.

In-text: (hooks, 1984)

Your Bibliography: hooks, b., 1984. Feminist theory from margin to center. Boston, MA: South End Press.

In-text: (Howard, 2010)

Your Bibliography: Howard, E., 2010. PINK TRUCK ADS Second-Wave Feminism and Gendered Marketing. Journal of Womens History, 22(4), pp.137-161.

In-text: (Howard, 2014)

Your Bibliography: Howard, K., 2014. Commodity Feminism, Commodity Fetishism | Thoughts on Popular Culture. [online] Blogs.ubc.ca. Available at: <https://blogs.ubc.ca/popcult/2014/10/23/commodity-feminism-commodity-fetishism/> [Accessed 26 April 2015].

In-text: (Inness, 2003)

Your Bibliography: Inness, S., 2003. Disco divas. Philadelphia: University of Pennsylvania Press.

In-text: (Jackson and Andrews, 2005)

Your Bibliography: Jackson, S. and Andrews, D., 2005. Sport, culture and advertising. New York: Routledge.

In-text: (Jhally, J., 1998)

Your Bibliography: Jhally, J.. 1998. [video] USA: Advertising and the End of the World.

In-text: (Jones, 2013)

Your Bibliography: Jones, R., 2013. Clampdown: pop-cultural wars on class and gender. Ropley: Zero.

In-text: (Jove, 2010)

Your Bibliography: Jove, C., 2010. The Portrayal of Men in the Media. Undergraduate Research Journal for the Human Sciences, [online] 9. Available at: <http://www.kon.org/urc/urc_research_journal9.html> [Accessed 11 April 2015].

In-text: (Kang, 1997)

Your Bibliography: Kang, M., 1997. The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited. Sex Roles, 37(11-12), pp.979-996.

In-text: (Kaufman, 1999)

Your Bibliography: Kaufman, G., 1999. The portrayal of men's family roles in television commercials. Sex Roles, 41(5-6), pp.439-458.

In-text: (Kearney, 2006)

Your Bibliography: Kearney, M., 2006. Girls make media. New York: Routledge.

In-text: (Kearney, 2009)

Your Bibliography: Kearney, M., 2009. Coalescing: The Development of Girls' Studies. NWSA, 21(1), pp.1-28.

In-text: (Kearney, 2011)

Your Bibliography: Kearney, M., 2011. Mediated girlhoods. New York: Peter Lang.

In-text: (Kendall, 2013)

Your Bibliography: Kendall, M., 2013. Beyoncé's new album should silence her feminist critics | Mikki Kendall. [online] the Guardian. Available at: <http://www.theguardian.com/commentisfree/2013/dec/13/beyonce-album-flawless-feminism> [Accessed 3 March 2015].

In-text: (Kolnes, 1995)

Your Bibliography: Kolnes, L., 1995. Heterosexuality as an Organizing Principle in Women's Sport. International Review for the Sociology of Sport, 30(1), pp.61-77.

In-text: (Kress, 2010)

Your Bibliography: Kress, G., 2010. Multimodality. London: Routledge.

In-text: (Kroløkke and Sørensen, 2006)

Your Bibliography: Kroløkke, C. and Sørensen, A., 2006. Gender communication theories & analyses. Thousand Oaks, Calif.: Sage Publications.

In-text: (Kulow, 2015)

Your Bibliography: Kulow, M., 2015. Beyond the paycheck fairness act: mandatory wage disclosure laws. Harvard Journal on Legislation, 50(2), p.385.

In-text: (LaBennett, 2011)

Your Bibliography: LaBennett, O., 2011. She's mad real. New York: New York University Press.

In-text: (Lazar, 2014)

Your Bibliography: Lazar, M., 2014. Recuperating Feminism, Reclaiming Femininity: Hybrid Postfeminist I-dentity in Consumer Advertisements. Gender and Language, 8(2).

In-text: (ledbetter, 2014)

Your Bibliography: ledbetter, B., 2014. #LikeAGirl Campaign Is a Game Changer in Feminist Movement. [online] The Huffington Post. Available at: <http://www.huffingtonpost.com/dr-bernice-ledbetter/likeagirl-campaign-is-a-g_b_5578498.html> [Accessed 22 February 2015].

In-text: (Legg, 2014)

Your Bibliography: Legg, H., 2014. Lauren Greenfield. [online] TheEditorial.com. Available at: <http://www.theeditorial.com/essay/2014/1/28/lauren-greenfield> [Accessed 22 April 2015].

In-text: (Leiss and Botterill, 2005)

Your Bibliography: Leiss, W. and Botterill, J., 2005. Social communication in advertising. London: Routledge, p.317.

In-text: (Levy, 2005)

Your Bibliography: Levy, A., 2005. Female chauvinist pigs. New York: Free Press.

In-text: (Loftis, 2014)

Your Bibliography: Loftis, L., 2014. Let’s Not Throw Away Feminism—Let’s Reclaim It. [online] The Federalist. Available at: <http://thefederalist.com/2014/12/04/lets-not-throw-away-feminism-lets-reclaim-it/> [Accessed 23 April 2015].

In-text: (Lynch, 2006)

Your Bibliography: Lynch, D., 2006. Honest TV Portrayals Are Best Way to Honor Fathers. Television Week, 25(24), p.12.

In-text: (Madhok, Phillips and Wilson, 2013)

Your Bibliography: Madhok, S., Phillips, A. and Wilson, K., 2013. Gender, agency, and coercion. Basingstoke, Hampshire: Palgrave Macmillan.

In-text: (Madhok et al., 2013)

Your Bibliography: Madhok, S., Phillips, A., Wilson, K., Gill, R. and Donaghue, N., 2013. Gender, agency, and coercion. Basingstoke, Hampshire: Palgrave Macmillan.

In-text: (Mahdawi, 2014)

Your Bibliography: Mahdawi, A., 2014. How feminism became a great way to sell stuff | Arwa Mahdawi. [online] the Guardian. Available at: <http://www.theguardian.com/commentisfree/2014/apr/23/feminism-adverts-great-way-sell-stuff> [Accessed 23 April 2015].

In-text: (Maliska, 2014)

Your Bibliography: Maliska, G., 2014. 4th Wave Feminism- Distracted Equality?. [online] Approachable Academia. Available at: <https://enlivenreality.wordpress.com/2014/09/04/4th-wave-feminism-distracted-equality/> [Accessed 17 March 2015].

In-text: (Malson, Halliwell, Tischner and Rudolfsdottir, 2010)

Your Bibliography: Malson, H., Halliwell, E., Tischner, I. and Rudolfsdottir, A., 2010. Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff ' advertising. Feminism & Psychology, 21(1), pp.3, 74-99.

In-text: (Martinson, 2013)

Your Bibliography: Martinson, J., 2013. Why Mumsnet and social media are important new forums for feminism. [online] The Guardian. Available at: <http://www.theguardian.com/lifeandstyle/2013/aug/30/mumsnet-social-media-forums-feminism> [Accessed 13 March 2015].

In-text: (Marx and Engels, 1967)

Your Bibliography: Marx, K. and Engels, F., 1967. Capital. New York: International Publishers.

In-text: (McElhone, 2013)

Your Bibliography: McElhone, N., 2013. Natascha McElhone: it's time to find an app for gender equality. [online] the Guardian. Available at: <http://www.theguardian.com/society/2013/oct/27/natascha-mcelhone-casual-sexism> [Accessed 23 April 2015].

In-text: (McRobbie, 2009)

Your Bibliography: McRobbie, A., 2009. The aftermath of feminism. London: SAGE.

In-text: (Mennesson, 2000)

Your Bibliography: Mennesson, C., 2000. `HARD' WOMEN AND `SOFT' WOMEN: The Social Construction of Identities among Female Boxers. International Review for the Sociology of Sport, 35(1), pp.21-33.

In-text: (Miedzian, 1991)

Your Bibliography: Miedzian, M., 1991. Boys will be boys. New York: Doubleday.

In-text: (Moran, 2015)

Your Bibliography: Moran, C., 2015. Watch this, and prepare to feel AMAZING ABOUT BEING A WOMAN AND HAVING A BODY. [online] Twitter @CaitlinMoran. Available at: <https://twitter.com/caitlinmoran/status/555333412027113472> [Accessed 29 March 2015].

In-text: (Mulvey, 1999)

Your Bibliography: Mulvey, L., 1999. Visual pleasure and narrative cinema.

In-text: (Munford and Waters, 2013)

Your Bibliography: Munford, R. and Waters, M., 2013. Feminism and Popular Culture: Investigating the Postfeminist Mystique. London and New York: Rutgers University Press.

In-text: (Munro, 2013)

Your Bibliography: Munro, E., 2013. Feminism: A Fourth Wave?. Political Insight, 4(2), pp.22-25.

In-text: (Murphy, 2014)

Your Bibliography: Murphy, M., 2014. Kicking against our foremothers: does feminism have an ageism problem?. [online] Newstatesman.com. Available at: <http://www.newstatesman.com/2014/02/kicking-against-our-foremothers-does-feminism-have-ageism-problem> [Accessed 24 April 2015].

In-text: (Nathanson, 2013)

Your Bibliography: Nathanson, E., 2013. Television and Postfeminist Housekeeping. London: Routledge.

In-text: (Negra, 2009)

Your Bibliography: Negra, D., 2009. What a girl wants?. London: Routledge.

In-text: (Always®, Together with Millions of Girls Around the World, Including Olympic Hockey Star Hilary Knight, Determined to Make #LikeAGirl Mean Amazing Things | P&G News | Events, Multimedia, Public Relations, 2015)

Your Bibliography: News.pg.com. 2015. Always®, Together with Millions of Girls Around the World, Including Olympic Hockey Star Hilary Knight, Determined to Make #LikeAGirl Mean Amazing Things | P&G News | Events, Multimedia, Public Relations. [online] Available at: <http://news.pg.com/press-release/pg-corporate-announcements/always-together-millions-girls-around-world-including-olymp> [Accessed 22 April 2015].

In-text: (Nicholson, 1997)

Your Bibliography: Nicholson, L., 1997. The second wave. New York: Routledge, pp.1-3.

In-text: (Nussbaum, 2015)

Your Bibliography: Nussbaum, E., 2015. Amy Schumer’s Raucous Feminism. [online] The New Yorker. Available at: <http://www.newyorker.com/magazine/2015/05/11/the-little-tramp> [Accessed 11 May 2015].

In-text: (Oates, 1987)

Your Bibliography: Oates, J., 1987. On boxing. Garden City, N.Y.: Dolphin/Doubleday, p.73.

In-text: (Olfman, 2009)

Your Bibliography: Olfman, S., 2009. The sexualization of childhood. Westport: Praeger, p.17.

In-text: (O'Neill and Mulready, 2014)

Your Bibliography: O'Neill, D. and Mulready, M., 2014. The Invisible Woman?. Journalism Practice, pp.1-18.

In-text: (Paloian, 2012)

Your Bibliography: Paloian, A., 2012. The Female/Athlete Paradox: Managing Traditional Views of Masculinity and Femininity - Applied Psychology OPUS - NYU Steinhardt. [online] Steinhardt.nyu.edu. Available at: <http://steinhardt.nyu.edu/opus/issues/2012/fall/female> [Accessed 28 April 2015].

In-text: (Pantene, 2013)

Your Bibliography: Pantene, 2013. Labels Against Women #ShineStrong. [video] Available at: <https://www.youtube.com/watch?v=kOjNcZvwjxI&feature=youtu.be> [Accessed 28 January 2015].

In-text: (Pantene, 2014)

Your Bibliography: Pantene, 2014. Not Sorry #ShineStrong. [video] Available at: <https://www.youtube.com/watch?v=rzL-vdQ3ObA> [Accessed 28 January 2015].

In-text: (Pantene partners with Karren Brady CBE to launch new PANTENE #SHINESTRONG Fund | P&G UK News | Events, Multimedia, Public Relations, 2014)

Your Bibliography: Pgnewsroom.co.uk. 2014. Pantene partners with Karren Brady CBE to launch new PANTENE #SHINESTRONG Fund | P&G UK News | Events, Multimedia, Public Relations. [online] Available at: <http://www.pgnewsroom.co.uk/press-release/uk-news-releases/pantene-partners-karren-brady-cbe-launch-new-pantene-shinestrong-fund> [Accessed 22 April 2015].

In-text: (Poirier, 2011)

Your Bibliography: Poirier, E., 2011. ‘Boys will be boys’: And other language that rigidifies our conceptions of masculinity. [online] Genderacrossborders.com. Available at: <http://www.genderacrossborders.com/2011/05/30/boys-will-be-boys-and-other-language-that-rigidifies-our-conceptions-of-masculinity-3/> [Accessed 4 May 2015].

In-text: (Portillo, 2014)

Your Bibliography: Portillo, C., 2014. 7 things you didn’t know about the videos for Pantene’s #NotSorry and Always brand’s #LikeaGirl campaigns - Bizwomen. [online] The Business Journals. Available at: <http://www.bizjournals.com/bizwomen/news/latest-news/2014/07/7-things-you-didn-t-know-about-those-girl-power.html?page=all> [Accessed 4 May 2015].

In-text: (Power, 2009)

Your Bibliography: Power, N., 2009. One-dimensional woman. Winchester, UK ; Washington, USA: 0 [Zero] Books.

In-text: (Rakow, 1992)

Your Bibliography: Rakow, L., 1992. “Don't hate me because I'm beautiful”: Feminist resistance to advertising's irresistible meanings. Southern Communication Journal, 57(2), pp.132-142.

In-text: (Redfern and Aune, 2010)

Your Bibliography: Redfern, C. and Aune, K., 2010. Reclaiming the F word. London: Zed Books.

In-text: (Ringrose and Renold, 2012)

Your Bibliography: Ringrose, J. and Renold, E., 2012. Slut-shaming, girl power and ‘sexualisation’: thinking through the politics of the international SlutWalks with teen girls. Gender and Education, 24(3), pp.333-343.

In-text: (Ringrose and Walkerdine, 2008)

Your Bibliography: Ringrose, J. and Walkerdine, V., 2008. Regulating The Abject. Feminist Media Studies, 8(3), pp.227-246.

In-text: (Ross and Shinew, 2007)

Your Bibliography: Ross, S. and Shinew, K., 2007. Perspectives of Women College Athletes on Sport and Gender. Sex Roles, 58(1-2), pp.40-57.

In-text: (Royce, Gebelt and Duff, 2003)

Your Bibliography: Royce, W., Gebelt, J. and Duff, R., 2003. Female Athletes: Being both Athletic and Feminine. The Online Journal of Sports Psychology, [online] 5(1), pp.47-61. Available at: <https://athleticinsight.com/Vol5Iss1/FemininePDF.pdf> [Accessed 28 April 2015].

In-text: (Ruddick-Sunstein, 2013)

Your Bibliography: Ruddick-Sunstein, E., 2013. That Pantene Ad Might Not Be As Feminist As You Think It Is. [online] BUST: For Women With Something To Get Off Their Chests. Available at: <http://bust.com/that-pantene-ad-might-not-be-as-feminist-as-you-think-it-is.html> [Accessed 10 April 2015].

In-text: (Sandberg and Scovell, n.d.)

Your Bibliography: Sandberg, S. and Scovell, N., n.d. Lean in.

In-text: (Sandberg, 2013)

Your Bibliography: Sandberg, S., 2013. Sheryl Sandberg [Facebook]. [Blog] Available at: <https://www.facebook.com/sheryl/posts/10153577659565177> [Accessed 25 February 2015].

In-text: (Schonfeld, 2014)

Your Bibliography: Schonfeld, Z., 2014. The Fight to Protect Unpaid Interns Against Sexual Harassment. [online] Newsweek.com. Available at: <http://www.newsweek.com/fight-protect-unpaid-interns-against-sexual-harassment-232567> [Accessed 12 April 2015].

In-text: (Scott, 2005)

Your Bibliography: Scott, L., 2005. Fresh lipstick. New York: Palgrave Macmillan.

In-text: (adidas Women's Sweat Like A Pig To Look Like A Fox Short-Sleeve T-Shirt, 2014)

Your Bibliography: Sports Authority, Inc. 2014. adidas Women's Sweat Like A Pig To Look Like A Fox Short-Sleeve T-Shirt. [online] Available at: <http://www.sportsauthority.com/adidas-Womens-Sweat-Like-A-Pig-To-Look-Like-A-Fox-Short-Sleeve-T-Shirt/product.jsp?productId=32315716> [Accessed 31 March 2015].

In-text: (Sports England, 2015)

Your Bibliography: Sports England, 2015. This Girl Can. [video] Available at: <https://www.youtube.com/watch?v=aN7lt0CYwHg> [Accessed 28 January 2015].

In-text: (Sriramesh and Verčič, 2012)

Your Bibliography: Sriramesh, K. and Verčič, D., 2012. Culture and public relations. New York, NY: Routledge.

In-text: (Starr, 1984)

Your Bibliography: Starr, M., 1984. The Marlboro Man: Cigarette Smoking and Masculinity in America*. J Popular Culture, 17(4), pp.45-57.

In-text: (Sullivan and O'Connor, 1988)

Your Bibliography: Sullivan, G. and O'Connor, P., 1988. Women's role portrayals in magazine advertising: 1958-1983. Sex Roles, 18(3-4), pp.181-188.

In-text: (Swan, 2014)

Your Bibliography: Swan, T., 2014. Stiletto Feminism | Teal's Blog. [online] Blog.thespiritualcatalyst.com. Available at: <http://blog.thespiritualcatalyst.com/stiletto-feminism/> [Accessed 9 April 2015].

In-text: (Sweney, 2011)

Your Bibliography: Sweney, M., 2011. Only 5% of TV ads feature ethnic minorities. [online] the Guardian. Available at: <http://www.theguardian.com/media/2011/apr/21/tv-ads-ethnic-minorities> [Accessed 30 March 2015].

In-text: (Tasker and Negra, 2007)

Your Bibliography: Tasker, Y. and Negra, D., 2007. Interrogating postfeminism. Durham [N.C.]: Duke University Press, p.251.

In-text: (The Guardian, 2013)

Your Bibliography: The Guardian, 2013. No More Page 3 campaigner Lucy-Anne Holmes on her battle with the Sun. [online] the Guardian. Available at: <http://www.theguardian.com/media/2013/mar/10/anti-page-3-the-sun-campaigner> [Accessed 13 March 2015].

In-text: ("You Can't Sit With Us!" - How Fourth-Wave Feminism Became 'Mean Girls', 2014)

Your Bibliography: The Huffington Post UK. 2014. "You Can't Sit With Us!" - How Fourth-Wave Feminism Became 'Mean Girls'. [online] Available at: <http://www.huffingtonpost.co.uk/jennifer-simpkins/feminism-fourth-wave-became-mean-girls_b_4616597.html> [Accessed 25 February 2015].

In-text: (Thorpe, 2013)

Your Bibliography: Thorpe, V., 2013. What now for Britain's new-wave feminists – after page 3 and £10 notes?. The Guardian, [online] pp.12-14. Available at: <http://www.theguardian.com/world/2013/jul/27/new-generation-of-feminists-set-agenda> [Accessed 18 February 2015].

In-text: (Tobias, 1997)

Your Bibliography: Tobias, S., 1997. Faces of feminism: An Activist's Reflections On The Women's Movement. Boulder: Westview Press.

In-text: (Valenti, 2014)

Your Bibliography: Valenti, J., 2014. The female 'confidence gap' is a sham. [online] The Guardian. Available at: <http://www.theguardian.com/commentisfree/2014/apr/23/female-confidence-gap-katty-kay-claire-shipman> [Accessed 12 April 2015].

In-text: (Vidal, 2013)

Your Bibliography: Vidal, A., 2013. 'Intersectional feminism'. What the hell is it? (And why you should care). [online] Telegraph.co.uk. Available at: <http://www.telegraph.co.uk/women/womens-life/10572435/Intersectional-feminism.-What-the-hell-is-it-And-why-you-should-care.html> [Accessed 17 March 2015].

In-text: (Williams, 2010)

Your Bibliography: Williams, L., 2010. POST-FEMINISM AT WORK?: THE EXPERIENCES OF FEMALE JOURNALISTS IN THE UK. ph.D Thesis. University of Nottingham.

In-text: (Williamson, 1978)

Your Bibliography: Williamson, J., 1978. Decoding advertisements. London: Boyars.

In-text: (Wolf, 1991)

Your Bibliography: Wolf, N., 1991. The beauty myth. New York: W. Morrow, p.277.

In-text: (Young, 1980)

Your Bibliography: Young, I., 1980. Throwing like a girl: A phenomenology of feminine body comportment motility and spatiality. Hum Stud, 3(1), pp.137-156.

In-text: (Zeisler, 2008)

Your Bibliography: Zeisler, A., 2008. Feminism and pop culture. Berkeley, CA: Seal Press.

In-text: (Zeisler, 2014)

Your Bibliography: Zeisler, A., 2014. Worst sales pitch ever: The ad industry’s shameless history of using feminism to sell products. [online] Salon.com. Available at: <http://www.salon.com/2014/07/21/worst_sales_pitch_ever_the_ad_industrys_shameless_history_of_using_feminism_to_sell_products/> [Accessed 25 February 2015].

In-text: (Zmuda and Diaz, 2014)

Your Bibliography: Zmuda, N. and Diaz, A., 2014. Female Empowerment in Ads: Soft Feminism or Soft Soap?. [online] Adage.com. Available at: <http://adage.com/article/cmo-strategy/marketers-soft-feminism/294740/> [Accessed 26 February 2015].