Fear Campaigns - Life Sciences bibliographies - in Harvard style

In-text: (Brennan and Binney, 2010)

Your Bibliography: Brennan, L. and Binney, W., 2010. Fear, guilt, and shame appeals in social marketing. Journal of Business Research, 63(2), pp.140-146.

In-text: (Cochrane and Quester, 2005)

Your Bibliography: Cochrane, L. and Quester, P., 2005. Fear in Advertising. Journal of International Consumer Marketing, 17(2-3), pp.7-32.

In-text: (Lemke, Larsen and Hvidbak, 2011)

Your Bibliography: Lemke, T., Larsen, L. and Hvidbak, T., 2011. Fear. Distinktion: Scandinavian Journal of Social Theory, 12(2), pp.113-114.

In-text: (HEALTH PROMOTION MESSAGES – TO SCARE OR NOT TO SCARE?, 2015)

Your Bibliography: National University of Ireland Galway. 2015. HEALTH PROMOTION MESSAGES – TO SCARE OR NOT TO SCARE?. [online] Available at: <http://www.nuigalway.ie/health-promotion/documents/J_Sixsmith/2003_scare_tactics_policy.pdf> [Accessed 9 March 2015].

In-text: (Sweeney, 2012)

Your Bibliography: Sweeney, K., 2012. A study of the Road Safety Authorities use of fear appeals to communicate a public health message. Msc Marketing practice. Letterkenny Institute of Technology.