These are the sources and citations used to research branding. This bibliography was generated on Cite This For Me on

  • Book

    Aaker, D. A. and Biel, A. L.

    Brand equity & advertising

    1993 - Lawrence Erlbaum Associates - Hillsdale, N.J.

    In-text: (Aaker and Biel, 1993)

    Your Bibliography: Aaker, D. and Biel, A., 1993. Brand equity & advertising. Hillsdale, N.J.: Lawrence Erlbaum Associates.

  • Book

    Aaker, D. A.

    Developing business strategies

    1984 - Wiley - New York

    In-text: (Aaker, 1984)

    Your Bibliography: Aaker, D., 1984. Developing business strategies. New York: Wiley.

  • Book

    Smith, P. R. and Zook, Z.

    Marketing communications

    2011 - Kogan Page - London

    In-text: (Smith and Zook, 2011)

    Your Bibliography: Smith, P. and Zook, Z., 2011. Marketing communications. London: Kogan Page.

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