branding - Life Sciences bibliographies - in Harvard style
These are the sources and citations used to research branding. This bibliography was generated on Cite This For Me on
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Book
Aaker, D. A. and Biel, A. L.
Brand equity & advertising
1993 - Lawrence Erlbaum Associates - Hillsdale, N.J.
In-text: (Aaker and Biel, 1993)
Your Bibliography: Aaker, D. and Biel, A., 1993. Brand equity & advertising. Hillsdale, N.J.: Lawrence Erlbaum Associates.
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Book
Aaker, D. A.
Developing business strategies
1984 - Wiley - New York
In-text: (Aaker, 1984)
Your Bibliography: Aaker, D., 1984. Developing business strategies. New York: Wiley.
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Book
Smith, P. R. and Zook, Z.
Marketing communications
2011 - Kogan Page - London
In-text: (Smith and Zook, 2011)
Your Bibliography: Smith, P. and Zook, Z., 2011. Marketing communications. London: Kogan Page.
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