These are the sources and citations used to research BBMI summative. This bibliography was generated on Cite This For Me on
In-text: (Deal, 2007)
Your Bibliography: Deal, K., 2007. Psychodynamic Theory. Advances in Social Work, 8(1), pp.184-195.
In-text: (Forest, 2015)
Your Bibliography: Forest, F., 2015. Psychoanalysis of Advertising. International Journal of Applied Psychoanalytic Studies, 13(4), pp.338-350.
In-text: (STERN, 2004)
Your Bibliography: STERN, B., 2004. The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research. Journal of Advertising Research, 44(2), pp.165-169.
In-text: (van Mulken, van Hooft and Nederstigt, 2014)
Your Bibliography: van Mulken, M., van Hooft, A. and Nederstigt, U., 2014. Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising. Journal of Advertising, 43(4), pp.333-343.
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