Marketing - Music bibliographies - in Harvard style

“TikTok provides marketers with a level playing field when it comes to reaching and engagement. Unlike social media platforms such as Instagram or YouTube, TikTok accounts with zero followers can get millions of views on a new video thanks to the viral nature of the algorithm.”

In-text: (An In-Depth Look at Marketing on TikTok | DMI, 2020)

Your Bibliography: Digital Marketing Institute. 2020. An In-Depth Look at Marketing on TikTok | DMI. [online] Available at: <https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok#:~:text=TikTok%20provides%20marketers%20with%20a,viral%20nature%20of%20the%20algorithm.> [Accessed 13 May 2021].

“Organizations don't have the time or resources to be able to reach everyone with a product message. Identifying a target market allows marketers to focus on those most likely to purchase the product. Limiting the population funnels research and budgets to the customers with the highest profit potential.”

In-text: (Hubbard, 2021)

Your Bibliography: Hubbard, L., 2021. Why Is Identifying the Target Market so Important to a Company?. [online] Small Business - Chron.com. Available at: <https://smallbusiness.chron.com/identifying-target-market-important-company-76792.html> [Accessed 13 May 2021].

Segmentation helps the business meet the needs of its customers hence gaining their trust. The product team ensures the business delivers what’s promised at the right time. This makes the customers brand loyal.

In-text: (Monsoor, 2019)

Your Bibliography: Monsoor, H., 2019. [online] Business 2 Company. Available at: <https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221#:~:text=Marketing%20informs%20your%20customers%20about,makes%20the%20business%20stand%20out> [Accessed 11 May 2021].

Ray-Ban pride themselves on providing frames and lenses of the highest quality. Their sunglasses offer full UV protection from the sun’s harmful rays, allowing you to be stylish and safe in the sun. Their frames are durable and strong, proving that Ray-Ban glasses are an investment that will last for years, rather than a fair-weather purchase.

In-text: (Opticians, 2018)

Your Bibliography: Opticians, H., 2018. [online] Available at: <https://www.harroldopticians.co.uk/5-reasons-why-your-next-pair-of-glasses-should-be-ray-bans> [Accessed 11 May 2021].

Luxottica Group (LUX), the Italian firm behind Ray-Ban and Oakley sunglasses frames, is combining with Essilor (ESLOY), a French company that makes lenses. The global eyewear market is worth $121 billion, and Luxottica is the industry leader with a 14% market share, according to research firm Euromonitor International. Essilor is No. 2, with a 13% market share.'

In-text: (Petroff, 2017)

Your Bibliography: Petroff, A., 2017. Ray-Ban owner makes $50 billion glasses deal. [online] CNNMoney. Available at: <https://money.cnn.com/2017/01/16/news/companies/glasses-merger-luxottica-essilor/index.html> [Accessed 12 May 2021].

Celebrity endorsement is a promotional tool that boosts brand awareness. It is a way of enhancing credibility and gaining visibility for brands. Celebrities are well-known people and a celebrity endorsement can make a brand stand out.

In-text: (The Effect of Celebrities in Advertisements, 2019)

Your Bibliography: Small Business - Chron.com. 2019. The Effect of Celebrities in Advertisements. [online] Available at: <https://smallbusiness.chron.com/effect-celebrities-advertisements-56821.html> [Accessed 13 May 2021].

In-text: (Weinreich, 2006)

Your Bibliography: Weinreich, N., 2006. [online] Available at: <https://www.researchgate.net/profile/Nedra-Weinreich-2/publication/240412155_What_is_Social_Marketing/links/56e0950508aec4b3333d10df/What-is-Social-Marketing.pdf> [Accessed 13 May 2021].