These are the sources and citations used to research Marketing. This bibliography was generated on Cite This For Me on

  • Journal

    Almeida, M. I. S. D., Costa, M., Coelho, R. L. F. and Scalco, P. R.

    “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

    2016 - Review of Business Management

    In-text: (Almeida, Costa, Coelho and Scalco, 2016)

    Your Bibliography: Almeida, M., Costa, M., Coelho, R. and Scalco, P., 2016. “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site. Review of Business Management, 18(62), pp.545-569.

  • Journal

    Choi, S. M. and Rifon, N. J.

    It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    2012 - Psychology & Marketing

    In-text: (Choi and Rifon, 2012)

    Your Bibliography: Choi, S. and Rifon, N., 2012. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Psychology & Marketing, 29(9), pp.639-650.

  • Dissertation

    Hirvijärvi, F.

    Viral Marketing and content forwarding on social media

    2021

    In-text: (Hirvijärvi, 2021)

    Your Bibliography: Hirvijärvi, F., 2021. Viral Marketing and content forwarding on social media. PhD. Arcada – University of Applied Sciences.

  • Book

    Kotler, P.

    A Generic Concept of Marketing

    1972 - American Marketing Association - Journal of Marketing: Vol 36

    In-text: (Kotler, 1972)

    Your Bibliography: Kotler, P., 1972. A Generic Concept of Marketing. 2nd ed. Journal of Marketing: Vol 36: American Marketing Association, pp.46-54.

  • Journal

    Lee, E. and Schumann, D. W.

    Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches

    2004 - Marketing Theory

    In-text: (Lee and Schumann, 2004)

    Your Bibliography: Lee, E. and Schumann, D., 2004. Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches. Marketing Theory, 4(1-2), pp.59-90.

  • Journal

    Lee, J. and Thorson, E.

    The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

    2008 - Journal of Advertising Research

    In-text: (Lee and Thorson, 2008)

    Your Bibliography: Lee, J. and Thorson, E., 2008. The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement. Journal of Advertising Research, 48(3), pp.433-449.

  • Chapter of an ed. book

    Malik, A. and Sudhakar, B. D.

    Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

    2014

    In-text: (Malik and Sudhakar, 2014)

    Your Bibliography: Malik, A. and Sudhakar, B., 2014. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. In: International Review of Management and Marketing, 4th ed. pp.259-275.

  • Chapter of an ed. book

    Popescu, G. H.

    The Economic Value of Celebrity Endorsements

    2014 - Addleton Academic Publishers

    In-text: (Popescu, 2014)

    Your Bibliography: Popescu, G., 2014. The Economic Value of Celebrity Endorsements. In: Economics, Management, and Financial Markets, 9th ed. Addleton Academic Publishers, pp.119-124.

  • Journal

    Reichstein, T. and Brusch, I.

    The decision‐making process in viral marketing—A review and suggestions for further research

    2019 - Psychology & Marketing

    In-text: (Reichstein and Brusch, 2019)

    Your Bibliography: Reichstein, T. and Brusch, I., 2019. The decision‐making process in viral marketing—A review and suggestions for further research. Psychology & Marketing, 36(11), pp.1062-1081.

  • Journal

    Satrio, D., Priyanto, S. and Nugraha, A.

    Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention

    2020 - Montenegrin Journal of Economics

    In-text: (Satrio, Priyanto and Nugraha, 2020)

    Your Bibliography: Satrio, D., Priyanto, S. and Nugraha, A., 2020. Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention. Montenegrin Journal of Economics, 16(2), pp.77-91.

  • Journal

    Zito, M., Fici, A., Bilucaglia, M., Ambrogetti, F. S. and Russo, V.

    Assessing the Emotional Response in Social Communication: The Role of Neuromarketing

    2021 - Frontiers in Psychology

    In-text: (Zito et al., 2021)

    Your Bibliography: Zito, M., Fici, A., Bilucaglia, M., Ambrogetti, F. and Russo, V., 2021. Assessing the Emotional Response in Social Communication: The Role of Neuromarketing. Frontiers in Psychology, 12.

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