These are the sources and citations used to research marketing. This bibliography was generated on Cite This For Me on

  • Website

    The History of the Dolce & Gabbana Brand – blog.iGo.shopping

    2021

    In-text: (The History of the Dolce & Gabbana Brand – blog.iGo.shopping, 2021)

    Your Bibliography: Blog.igo.shopping. 2021. The History of the Dolce & Gabbana Brand – blog.iGo.shopping. [online] Available at: <https://blog.igo.shopping/history-of-dolce-gabbana-brand/> [Accessed 24 July 2021].

  • Website

    What You Need to Know About Brand Equity

    2021

    In-text: (What You Need to Know About Brand Equity, 2021)

    Your Bibliography: Investopedia. 2021. What You Need to Know About Brand Equity. [online] Available at: <https://www.investopedia.com/terms/b/brandequity.asp> [Accessed 25 July 2021].

  • Website

    Can Dolce & Gabbana Recover from Its Mistakes in China? - Knowledge@Wharton

    2018

    In-text: (Can Dolce & Gabbana Recover from Its Mistakes in China? - Knowledge@Wharton, 2018)

    Your Bibliography: Knowledge@Wharton. 2018. Can Dolce & Gabbana Recover from Its Mistakes in China? - Knowledge@Wharton. [online] Available at: <https://knowledge.wharton.upenn.edu/article/dolce-gabbana-mistakes-in-china/> [Accessed 26 July 2021].

  • Journal

    Smith, D. C. and Aaker, D. A.

    Managing Brand Equity: Capitalizing on the Value of a Brand Name

    1992 - Journal of Marketing

    In-text: (Smith and Aaker, 1992)

    Your Bibliography: Smith, D. and Aaker, D., 1992. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Journal of Marketing, 56(2), p.125.

  • Encyclopedia article

    Wang, T.

    The Value of Luxury Brand Names in the Fashion Industry

    2015 - Claremont McKenna College

    In-text: (Wang, 2015)

    Your Bibliography: Wang, T., 2015. The Value of Luxury Brand Names in the Fashion Industry. In: CMC Senior Theses. Claremont McKenna College, pp.8-14.

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