These are the sources and citations used to research Social Marketing Chapter - A and B. This bibliography was generated on Cite This For Me on

  • Journal

    Andreasen, A. R.

    Social marketing: its definition and domain.

    1994 - Journal of Public Policy & Marketing.

    In-text: (Andreasen, 1994)

    Your Bibliography: Andreasen, A., 1994. Social marketing: its definition and domain. Journal of Public Policy & Marketing., [online] 13(1), pp.108-114. Available at: <http://www.jstor.org/stable/30000176> [Accessed 27 January 2015].

  • Journal

    Andreasen, A. R.

    Marketing Social Marketing in the Social Change Marketplace

    2002 - Journal of Public Policy & Marketing

    In-text: (Andreasen, 2002)

    Your Bibliography: Andreasen, A., 2002. Marketing Social Marketing in the Social Change Marketplace. Journal of Public Policy & Marketing, 21(1), pp.3-13.

  • Journal

    Andreasen, A. R.

    The Life Trajectory of Social Marketing: Some implications

    2003 - market theor

    In-text: (Andreasen, 2003)

    Your Bibliography: Andreasen, A., 2003. The Life Trajectory of Social Marketing: Some implications. market theor, 3(3), pp.293-303.

  • Journal

    Arndt, J.

    How Broad Should the Marketing Concept Be?

    1978 - Journal of Marketing

    In-text: (Arndt, 1978)

    Your Bibliography: Arndt, J., 1978. How Broad Should the Marketing Concept Be?. Journal of Marketing, 42(1), p.101.

  • Journal

    Bagozzi, R. P.

    Marketing as Exchange

    1975 - Journal of Marketing

    In-text: (Bagozzi, 1975)

    Your Bibliography: Bagozzi, R., 1975. Marketing as Exchange. Journal of Marketing, 39(4), p.32.

  • Journal

    Bartels, R.

    The Identity Crisis in Marketing

    1974 - Journal of Marketing

    In-text: (Bartels, 1974)

    Your Bibliography: Bartels, R., 1974. The Identity Crisis in Marketing. Journal of Marketing, 38(4), p.73.

  • Journal

    Bloom, P. N. and Novelli, W. D.

    Problems and Challenges in Social Marketing

    1981 - Journal of Marketing

    In-text: (Bloom and Novelli, 1981)

    Your Bibliography: Bloom, P. and Novelli, W., 1981. Problems and Challenges in Social Marketing. Journal of Marketing, 45(2), p.79.

  • Journal

    Bloom, P. N. and Novelli, W. D.

    Problems and Challenges in Social Marketing

    1981 - Journal of Marketing

    In-text: (Bloom and Novelli, 1981)

    Your Bibliography: Bloom, P. and Novelli, W., 1981. Problems and Challenges in Social Marketing. Journal of Marketing, 45(2), p.79.

  • Journal

    Enis, B. M.

    Deepening the Concept of Marketing

    1973 - Journal of Marketing

    In-text: (Enis, 1973)

    Your Bibliography: Enis, B., 1973. Deepening the Concept of Marketing. Journal of Marketing, 37(4), p.57.

  • Book

    Fine, S. H.

    Social marketing: Promoting The Causes Of Public And Nonprofit Agencies

    1990 - Allyn and Bacon - Boston

    In-text: (Fine, 1990)

    Your Bibliography: Fine, S., 1990. Social marketing: Promoting The Causes Of Public And Nonprofit Agencies. Boston: Allyn and Bacon.

  • Journal

    Hastings, G.

    SOCIAL MARKETERS OF THE WORLD UNITE, YOU HAVE NOTHING TO LOSE BUT YOUR SHAME

    2003 - Social Marketing Quarterly

    In-text: (Hastings, 2003)

    Your Bibliography: Hastings, G., 2003. SOCIAL MARKETERS OF THE WORLD UNITE, YOU HAVE NOTHING TO LOSE BUT YOUR SHAME. Social Marketing Quarterly, 9(4), pp.14-21.

  • Book

    Hastings, G.

    Social marketing: Why should the Devil have all the best tunes?

    2007 - Elsevier Science - Burlington

    In-text: (Hastings, 2007)

    Your Bibliography: Hastings, G., 2007. Social marketing: Why should the Devil have all the best tunes?. Burlington: Elsevier Science.

  • Journal

    Hunt, S. D.

    The Nature and Scope of Marketing

    1976 - Journal of Marketing

    In-text: (Hunt, 1976)

    Your Bibliography: Hunt, S., 1976. The Nature and Scope of Marketing. Journal of Marketing, 40(3), p.17.

  • Journal

    Icard, L. D., Bourjolly, J. N. and Siddiqui, N.

    Designing Social Marketing Strategies to Increase African Americans' Access to Health Promotion Programs

    2003 - Health & Social Work

    In-text: (Icard, Bourjolly and Siddiqui, 2003)

    Your Bibliography: Icard, L., Bourjolly, J. and Siddiqui, N., 2003. Designing Social Marketing Strategies to Increase African Americans' Access to Health Promotion Programs. Health & Social Work, 28(3), pp.214-223.

  • Journal

    Kotler, P. and Levy, S. J.

    A New Form of Marketing Myopia: Rejoinder to Professor Luck

    1969 - Journal of Marketing

    In-text: (Kotler and Levy, 1969)

    Your Bibliography: Kotler, P. and Levy, S., 1969. A New Form of Marketing Myopia: Rejoinder to Professor Luck. Journal of Marketing, 33(3), p.55.

  • Journal

    Kotler, P. and Levy, S. J.

    Broadening the Concept of Marketing

    1969 - Journal of Marketing

    In-text: (Kotler and Levy, 1969)

    Your Bibliography: Kotler, P. and Levy, S., 1969. Broadening the Concept of Marketing. Journal of Marketing, 33(1), p.10.

  • Book

    Kotler, P. and Roberto, E.

    Social marketing: Strategies for changing public behavior.

    1989 - Free Press - New York

    In-text: (Kotler and Roberto, 1989)

    Your Bibliography: Kotler, P. and Roberto, E., 1989. Social marketing: Strategies for changing public behavior.. New York: Free Press.

  • Journal

    Kotler, P. and Zaltman, G.

    Social Marketing: An Approach to Planned Social Change

    1971 - Journal of Marketing

    In-text: (Kotler and Zaltman, 1971)

    Your Bibliography: Kotler, P. and Zaltman, G., 1971. Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35(3), p.3.

  • Journal

    Kotler, P.

    A Generic Concept of Marketing

    1972 - Journal of Marketing

    In-text: (Kotler, 1972)

    Your Bibliography: Kotler, P., 1972. A Generic Concept of Marketing. Journal of Marketing, 36(2), p.46.

  • Journal

    Kotler, P.

    Reinventing Marketing to Manage the Environmental Imperative

    2011 - Journal of Marketing

    In-text: (Kotler, 2011)

    Your Bibliography: Kotler, P., 2011. Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing, 75(4), pp.132-135.

  • Journal

    Laczniak, G. R. and Michie, D. A.

    The social disorder of the broadened concept of marketing

    1979 - Journal of the Academy of Marketing Science

    In-text: (Laczniak and Michie, 1979)

    Your Bibliography: Laczniak, G. and Michie, D., 1979. The social disorder of the broadened concept of marketing. Journal of the Academy of Marketing Science, 7(3), pp.214-232.

  • Journal

    Luck, D. J.

    Broadening the Concept of Marketing. Too Far

    1969 - Journal of Marketing

    In-text: (Luck, 1969)

    Your Bibliography: Luck, D., 1969. Broadening the Concept of Marketing. Too Far. Journal of Marketing, 33(3), p.53.

  • Journal

    Luck, D. J.

    Social Marketing: Confusion Compounded

    1974 - Journal of Marketing

    In-text: (Luck, 1974)

    Your Bibliography: Luck, D., 1974. Social Marketing: Confusion Compounded. Journal of Marketing, 38(4), p.70.

  • Conference proceedings

    Malafarina, K. and Loken, B.

    Progress and limitations of social marketing: A review of empirical literature on the consumption of social ideas.

    1993 - Association for Consumer Research - Provo, Utah

    In-text: (Malafarina and Loken, 1993)

    Your Bibliography: Malafarina, K. and Loken, B., 1993. Progress and limitations of social marketing: A review of empirical literature on the consumption of social ideas. In: NA - Advances in Consumer Research Volume 20. [online] Provo, Utah: Association for Consumer Research, pp.397-404. Available at: <http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7484> [Accessed 27 January 2015].

  • Book

    Manoff, R. K.

    Social marketing: new imperative for public health.

    1985 - Praeger - New York

    In-text: (Manoff, 1985)

    Your Bibliography: Manoff, R., 1985. Social marketing: new imperative for public health.. New York: Praeger.

  • Book

    McCarthy, E. J.

    Basic marketing. A managerial approach.

    1960 - R. D. Irwin - Homewood

    In-text: (McCarthy, 1960)

    Your Bibliography: McCarthy, E., 1960. Basic marketing. A managerial approach.. Homewood: R. D. Irwin.

  • Journal

    McKenzie-Mohr, D.

    Fostering sustainable behavior through community-based social marketing.

    2000 - American Psychologist

    In-text: (McKenzie-Mohr, 2000)

    Your Bibliography: McKenzie-Mohr, D., 2000. Fostering sustainable behavior through community-based social marketing. American Psychologist, 55(5), pp.531-537.

  • Journal

    Meekers, D.

    The Effectiveness of Targeted Social Marketing to Promote Adolescent Reproductive Health

    2000 - Journal of HIV/AIDS Prevention & Education for Adolescents & Children

    In-text: (Meekers, 2000)

    Your Bibliography: Meekers, D., 2000. The Effectiveness of Targeted Social Marketing to Promote Adolescent Reproductive Health. Journal of HIV/AIDS Prevention & Education for Adolescents & Children, 3(4), pp.73-92.

  • Journal

    Peattie, S. and Peattie, K.

    Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

    2003 - Marketing Theory

    In-text: (Peattie and Peattie, 2003)

    Your Bibliography: Peattie, S. and Peattie, K., 2003. Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory. Marketing Theory, 3(3), pp.365-385.

  • Journal

    Rothschild, M. L.

    Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap

    1979 - Journal of Marketing

    In-text: (Rothschild, 1979)

    Your Bibliography: Rothschild, M., 1979. Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap. Journal of Marketing, 43(2), p.11.

  • Journal

    Rothschild, M. L.

    Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

    1999 - Journal of Marketing

    In-text: (Rothschild, 1999)

    Your Bibliography: Rothschild, M., 1999. Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors. Journal of Marketing, 63(4), p.24.

  • Journal

    Wiebe, G. D.

    Merchandising Commodities and Citizenship on Television

    1951 - Public Opinion Quarterly

    In-text: (Wiebe, 1951)

    Your Bibliography: Wiebe, G., 1951. Merchandising Commodities and Citizenship on Television. Public Opinion Quarterly, 15(4), p.679.

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