These are the sources and citations used to research marketing case study. This bibliography was generated on Cite This For Me on

  • Website

    Introduction to product strategy | Aha!

    In-text: (Introduction to product strategy | Aha!, n.d.)

    Your Bibliography: Aha.io. n.d. Introduction To Product Strategy | Aha!. [online] Available at: <https://www.aha.io/roadmapping/guide/product-strategy> [Accessed 4 January 2020].

  • Website

    Airways, B.

    2009

    In-text: (Airways, 2009)

    Your Bibliography: Airways, B., 2009. [online] Britishairways.com. Available at: <https://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf> [Accessed 3 January 2020].

  • Website

    Airways, B.

    2010

    In-text: (Airways, 2010)

    Your Bibliography: Airways, B., 2010. [online] Britishairways.com. Available at: <https://www.britishairways.com/cms/global/microsites/ba_reports0910/pdfs/Strategy.pdf> [Accessed 3 January 2020].

  • Website

    Airways, B.

    BRITISH AIRWAYS’ INVESTMENT FOR CUSTOMERS

    2019

    In-text: (Airways, 2019)

    Your Bibliography: Airways, B., 2019. BRITISH AIRWAYS’ INVESTMENT FOR CUSTOMERS. [online] Mediacentre.britishairways.com. Available at: <https://mediacentre.britishairways.com/factsheets/details/86/Factsheets-3/43> [Accessed 5 January 2020].

  • Website

    Airways, B.

    British Airways - Apprentices

    In-text: (Airways, n.d.)

    Your Bibliography: Airways, B., n.d. British Airways - Apprentices. [online] Careers.ba.com. Available at: <https://careers.ba.com/apprentices> [Accessed 6 January 2020].

  • Website

    Airways, B.

    Corporate Responsibility

    In-text: (Airways, n.d.)

    Your Bibliography: Airways, B., n.d. Corporate Responsibility. [online] Britishairways.com. Available at: <https://www.britishairways.com/en-gb/information/about-ba/csr/corporate-responsibility?source=BOT_corporate-responsibility> [Accessed 4 January 2020].

  • Website

    Airways, B.

    Legal | British Airways

    In-text: (Airways, n.d.)

    Your Bibliography: Airways, B., n.d. Legal | British Airways. [online] Britishairways.com. Available at: <https://www.britishairways.com/en-gb/information/legal> [Accessed 7 January 2020].

  • Website

    Airways, B.

    World Traveller Economy class | Travel classes | British Airways

    In-text: (Airways, n.d.)

    Your Bibliography: Airways, B., n.d. World Traveller Economy Class | Travel Classes | British Airways. [online] Britishairways.com. Available at: <https://www.britishairways.com/en-gb/information/travel-classes/economy/world-traveller> [Accessed 6 January 2020].

  • Website

    Dudovskiy, J.

    British Airways Segmentation, Targeting and Positioning - Research-Methodology

    2016

    In-text: (Dudovskiy, 2016)

    Your Bibliography: Dudovskiy, J., 2016. British Airways Segmentation, Targeting And Positioning - Research-Methodology. [online] Research-Methodology. Available at: <https://research-methodology.net/british-airways-segmentation-targeting-positioning-2/> [Accessed 5 January 2020].

  • Website

    Market Research Definition - Entrepreneur Small Business Encyclopedia

    In-text: (Market Research Definition - Entrepreneur Small Business Encyclopedia, n.d.)

    Your Bibliography: Entrepreneur. n.d. Market Research Definition - Entrepreneur Small Business Encyclopedia. [online] Available at: <https://www.entrepreneur.com/encyclopedia/market-research> [Accessed 5 January 2020].

  • Website

    Foster, T.

    Cross Functional Relationships – Collateral

    2011

    In-text: (Foster, 2011)

    Your Bibliography: Foster, T., 2011. Cross Functional Relationships – Collateral. [online] Management Blog. Available at: <https://managementblog.org/2011/07/27/cross-functional-relationships-collateral/> [Accessed 6 January 2020].

  • Website

    Hanlon, A.

    The Segmentation, Targeting and Positioning model

    2019

    In-text: (Hanlon, 2019)

    Your Bibliography: Hanlon, A., 2019. The Segmentation, Targeting And Positioning Model. [online] Smart Insights. Available at: <https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/> [Accessed 5 January 2020].

  • Website

    Kokemuller, N.

    Branding & Other Marketing Concepts

    In-text: (Kokemuller, n.d.)

    Your Bibliography: Kokemuller, N., n.d. Branding & Other Marketing Concepts. [online] Smallbusiness.chron.com. Available at: <https://smallbusiness.chron.com/branding-other-marketing-concepts-10474.html> [Accessed 2 January 2020].

  • Website

    British Airways logo evolution | Logo Design Love

    2013

    In-text: (British Airways logo evolution | Logo Design Love, 2013)

    Your Bibliography: Logo Design Love. 2013. British Airways Logo Evolution | Logo Design Love. [online] Available at: <https://www.logodesignlove.com/british-airways-logo-evolution> [Accessed 2 January 2020].

  • Website

    Tracy, B.

    The 7 Ps of Marketing

    2004

    In-text: (Tracy, 2004)

    Your Bibliography: Tracy, B., 2004. The 7 Ps Of Marketing. [online] Entrepreneur. Available at: <https://www.entrepreneur.com/article/70824> [Accessed 5 January 2020].

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